Web design is everywhere. Several people don’t notice it, but a web designer has worked on even a mundane feature like a search bar. The sole purpose of a website is to communicate. While several people think that being a website designer can be a fun job (thinking they get to play with colours and designs), it’s no easy feat. The primary role of web designers is to get the client’s message across through the…
Here’s a simple guide to solving the troublesome task of turning Photoshop designs into a website. Or, in more technical terms, convert PSD files into responsive HTML. Modern business cannot operate without the Internet today. Therefore, it is very important to have a high-quality presence in it, for example, in the form of websites that reflect all the important features of your business. The website development industry is constantly changing. Today the market is dominated…
What came first: The logo or the brand name? If you are like most business owners, you created your brand name first, which lets you piggyback off the brand name to develop a memorable logo that attracts the attention of customer prospects. Think of the memorable logo created for Manchester United to get a good idea about what defines the right logo for your business. A logo represents one or more symbols and/or a group…
Being a blogger is something many people want to do. It is an idyllic job, mostly because you can work from any place in the world as long as you have a good internet connection. You only have to write articles and post them on your blog. Or so it seems from the outside. But being a blogger is not as easy and facile as it seems. It is not enough to just write something…
Turning casual website visitors into paying customers is no easy feat. After all, it often takes more than displaying your products on your website for shoppers to purchase your products. You’ll need the right strategies and tools, from a compelling landing page to using automation tools, to convert your casual visitors into subscribers or buyers. The good news is, there are tried and tested tips to help you turn your visitors into buyers, and that’s…
The truth is, online or internet privacy is deteriorating by the day. And this leaves us with no choice but to rely on special tools to protect our privacy at all costs. And one of the most reliable tools to consider in the market today is a VPN or a virtual private network. You may have already heard about VPNs but, exactly are VPNs, and what does a VPN hide? In this post, we are…
Promotional products can be a great way to generate buzz about your brand and get the word out about your business, and custom water bottles are a good choice. Most people these days are health-conscious enough that they’re interested in carrying water and staying hydrated, and most are aware that they can keep single-use plastics out of landfills and out of our oceans by drinking from reusable water bottles instead. That’s why the reusable water…
PPC strategies tailored in a vacuum are likely to fail. If you don’t consider the environment, it is similar to driving blindfolded—you never know what surrounds you and what will happen in the next moment. The good news is that you can automate your PPC competitor analysis and get all the insights you need to refine your PPC strategy and overtake your competitors. From this guide, you will discover 10 tips to leverage automated PPC…
We can’t ignore SEO. As part of the journey of growth for most businesses today, search engine optimization (SEO) proves to be one of the viable sources of revenue. If done right, search marketing can help you achieve your business goals. With so many complexities in SEO, one can simplify processes and make the campaign sustainable for the business. One process that all SEO agencies and professionals are challenged with is link building. It is…
In the digital world, user experience is king. Therefore, it is no secret that companies both small and large are trying to make their business user-oriented and online brand presence even more effective when it comes to user engagement. Businesses offer rich user experience like easy-to-use navigation, uncluttered design layout, eye-catching CTAs, which are undoubtedly indispensable parts of an application, but lately, the shift in the in-app chat feature made the conversation more convenient for…