It’s a universal truth for designers, bloggers, content managers, advertisers and any kind of publishers: the key to drawing in new clients as the winter holidays loom closer is to use specific images that evoke a familiar Thanksgiving and then Christmas setting. And so, the search for the best deals and fine-looking images begins. There are many sites that offer reviews of stock photos (an example being a site like ConsumersAdvocate.org). Perhaps this article will…
Nowadays, becoming social is crucial for brands. Do you know a perfect branding identifies the customer? Truly, when you do it in a right way, it makes your customers to agree with, identify and purchase your product as soon as possible. Branding automatically communicates and delivers a great message to the customers about the attributes of your products and services. As brand identity effectively integrates the personality, ideas and the values of a company. It…
Being a freelancer is an experience in and of itself. Along the way you will deal with cash-flow difficulties and other troubles if you do not stop the lies? What lies? There are lies that we tell ourselves as freelancers; things that we like to believe are true but it’s more wishful thinking than it is reality-based thinking. Then there are the lies that clients and prospective clients try to tell us. Sometimes these are…
Just because it works, doesn’t mean you can’t improve. As a business owner, innovation is in your blood, but change can sometimes be hard. If you have a large or small company, the wheels of change start with you and your attitude. By taking the time to ask your team how they feel about certain company aspects, you can learn a great deal about what to change and even how to do it. What if…
Creating a digital magazine or catalog can be a challenge for people who are not very creative. Even with a professionally designed logo and well written content in a PDF or a dazzling PowerPoint presentation, turning that into something visually interesting for the online medium can be a real challenge. This is where the Flippingbook application comes in. Their downloadable app lets individuals and major corporations create smart media products like magazines with page flips…
In our busy lives, we don’t have time to learn how to make a complicated web site, delve into the computer code and becoming a graphic artist too. Instead, we’re looking for an online web site solution that is fast, efficient and delivers what we need for our new online presence. Website builder delivers in all these areas and more. The platform is free for anyone to use. Just visit the home page and take…
PortfolioBox is a unique type of creative web app that lets just about anyone develop creative, bespoke web site solutions for their personal or business needs. The online tool (available in free and pro versions) can be used by architects, models, designers, photographers and other design-oriented people. It is also extremely handy for business people who would like a more hands-on approach for the look of their web site without needing to get their hands…
With a freelancing career, it is a constant challenge of trying to find new clients, managing the needs of existing clients, taking payments, chasing overdue accounts payable, and then doing it all over again.Designers also have the habit of working considerably longer hours than they ever did in their mainstream careers because they need enough billable hours to survive and prosper, but also need time to market their services, organize their business and so on.…
Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of ecommerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake. But the question, “Does social media really drive customers?” has been asked by a number of…
Freelancing can be a lonely pursuit. Most freelancers working in graphic design, web design, social media promotion or as a freelance writer, and will spend much of their time alone in a home office toiling away. Often the hours can get both long and tedious, and every once in a while the freelancer will need to recharge. On other occasions, they’ll need some inspiration to get their creative juices flowing again. This is true whether…