There’s no question that social media was a dominant business marketing tool in 2017. Facebook, Twitter, LinkedIn, Instagram and, to a lesser extent, Pinterest, became the most cost-effective way to engage customers, build brands and lengthen reach. Facebook’s recent algorithm changes are a sign of things to come, however. As social media platforms make changes, businesses have to keep up. LinkedIn and Twitter are both expected to make moves that will have a direct effect…

Of course you want your business to succeed, but unfortunately not all of your habits and behaviors will be helping your business, and some may even be hindering its success. When you are busy with the operational side of business and making sure that targets and deadlines are met, employees are happy and productive, best practice can be the first victim of a heavy workload. Here are 3 tips to help your business succeed. Know…

As a small-business owner, you know that establishing your brand online is crucial for success. However, with such a saturated market, it can be difficult to figure out how to rise above the digital noise and make your company truly stand out to customers. That’s where Twitter comes in. It doesn’t matter whether Twitter is already a part of your social marketing strategy or you’re just signing up now. These five tips can help you…

The way people scour for information is changing as technology hits innovation almost every moment. If you own a website or run a local business online, you’d probably be spending time optimizing the desktop version of your website and at the very moment, something strikes you. You just realized that you also need to optimize your website for mobile search as about 60% searches are carried out using mobile phones. Now that you think you’ve…

Every designer, regardless of their specialization, very well knows that more and more design work is being done by freelancers. The demand for designer services is constantly growing, while by far not every company considers hiring a full time designer. This is why more and more design specialists work as freelancers. Every freelancer very well knows how uneasy it sometimes is to be productive while working at home. There are two major categories of factors…

If you are in business and a potential customer or supplier asks for your email address, you do not want to be saying it is something like [email protected], as that looks very unprofessional. Your email for your business should include your business name and there are several reasons for this. Your brand name is important and people will recognize instantly that the email is from your business and not junk mail. From a customer service…

A website is much more than a few pages containing relevant content and when it comes to the subtler elements that determine whether it’s a great website, one of these elements is visitor engagement. The functional and engaging parts are two great ways to ensure that you hold a high conversion, rank highly in Google searches and keep your visitors coming back for more. Keeping potential customers or clients on your website is a key…

Whether interested in developing photography skills for personal reasons or to further your career, Udemy makes it easy to learn on your own schedule and at your own pace. Out of hundreds of photography courses, the five listed here are some of the most popular. Take your digital photography skills to the next level! This course helps you transition from a beginner to an intermediate photography level by teaching advanced technical and creative techniques. Target…

At times potential clients come to me and say, “Dude my site bites. It’s not performing how we want it to. It’s just not working. Why is that?” Is it because everyone’s site is running perfectly smoothly, showing leads, showing conversions, and producing revenue? Nope, it’s not. All sites have room for improvement. Websites are a work in progress. They are, or at least should be, continuously improving and evolving. And, Google writes their algorithms…