User experience design takes a number of tools, frameworks, and methods and allows you to use these to solve problems that your users face. You are able to do this in a way that is functional, useful to the user, and enjoyable to the user. There are a number of reasons why you should learn UX design. If you are already familiar with it, there are a number of reasons to improve your skills. User…

Why Instagram? With an advertising reach of 849.3 million users and growing, the marketing potential of this social media platform is something that is simply hard to ignore. But if we’re going to play the numbers game, Facebook’s 2 billion users certainly dwarfs the number of Instagram users. So why not just place all your money on Facebook, you’re likely going to reach twice as many people in your niche compared to instagram. Hold that…

Developing a brand is a nuanced but also wide-ranging process that involves multiple employees working in different departments. So while a brand strategy may be the brainchild of a single individual, it takes an entire organization to bring it to life. With that in mind, today we’ll take a look at how the best businesses go about creating and maintaining a winning brand strategy. Here are the five elements all businesses should prioritize in branding:…

Choosing the most suitable guttering is crucial on any industrial building project. Whether it’s a small DIY project like an outbuilding or a large scale project like a group of houses or an industrial building, there is a wide range of gutter types. Selecting the correct guttering material is the only way to creating the perfect finish. Making sure a roofline gutter system is functional along with aesthetically pleasing is important, but which would work…

Are you exploring all your options when it comes to getting the word out about your business? While the internet has drastically shifted marketing strategies, you could be missing out on alternative methods to reach customers in ways others have forgotten entirely. Direct mail marketing is still an effective strategy to generate new business and keep existing customers happy, especially if you follow these steps to do it the right way. Begin With the Right…

With the rapid evolution in technology, mobile learning is increasingly becoming the norm of eLearning. Regardless of the age of the learner, it has invaded the eLearning space. Mobile devices such as smartphones, laptops, and tablets are transforming the way we learn and think about learning. Mobile devices have been instrumental in transforming traditional lecture-based classroom teaching into technology-enabled learning. Whether it is about collaborative eLearning environment or performance support, mobile learning covers them all.…

If you’re managing a B2B business, then you’ll no doubt need to have a strong marketing campaign as one of your top priorities. It is through this marketing strategy that you’ll attract new business and keep your business profitable. Since the success of your business depends on the efficacy of your marketing plan, marketing is always an important facet among businesses. How can you convince customers to patronize your products or services if they don’t…

A content management system (or CMS) is a set of software programs that are linked together to help you design, create, and ultimately manage the content on your website. Using a CMS means that you can edit content, upload new content, or even remove old content without needing to know any specialist programming languages such as CSS or HTML. There are many more reasons besides this to use a CMS; read on to find out…

Print flyers remain an effective method of marketing — in fact,  four out of five small business owners say professional print materials help them stand out. Flyers are cost-effective, attract attention from your target audience, and  ultimately help boost sales by advertising unmissable deals or event details, for example. When designing a business flyer, it’s important to use a simple yet eye-catching design that will get your business noticed.   Consider a grid design Flyers are typically quite small, so…

When it comes to choosing the right digital marketing agency, you need to be vigilant as a lot of your company’s fate relies on how it is marketed and how often it is marketed. While many companies hire in-house digital marketers for the job, some prefer hiring a digital marketing agency. Hiring a digital marketing agency is considered the best choice as you don’t have to indulge in any kind of research and other tactics.…