Virtual meetings have become integral to organisations all over the world in recent months and are likely to be a central part of work going forward. Now is the perfect time to get to grips with the process and make sure you’re doing the basics right to enhance your experience and that of your colleagues and clients. Here are four tips for setting up your conference calls like a pro. 1. Check your setup How…

The Middle East is a hotspot for tech development and modern marketing. With fresh perspectives and high-value consulting opportunities, there’s plenty to learn from experts in this area. If you’re looking to streamline your digital marketing efforts and learn from the best, take these expert tips from digital marketing agencies in Lebanon, Saudi Arabia, and the Middle East. Invest in a Streamlined UX There’s no benefit to having a beautiful website if the user experience…

It only takes a fraction of a second for a visitor to form an opinion about a website. And for 88% of the visitors, a bad experience, even a brief one, will likely put them off from coming and revisiting the site ever again. With stakes this high, it’s not surprising that website functionality and UX are a top priority for most business owners and entrepreneurs operating online. However, even though everyone wants to provide the…

They say, “don’t judge a book by its cover”. While this may be good advice as a metaphor, the truth is, when it comes to actual books, we do judge them by their covers. The cover is the first thing we see on the shelf and one of the main things that draw in and makes us pick up the book. A great cover is also one of the few things that make people buy…

Branding plays a huge part in the success of a business, regardless of its size. Customers, more often than not, want to buy from a brand that they recognize, trust, and feel loyalty towards. The greater the trust and loyalty, the more likely they are to make repeat purchases. You only need to look at companies such as Jo Malone, MacDonalds, or Audi to understand how heavily branding can play a part in a company’s…

If you’re in IT, there’s no way around the fact that you will have to learn Linux. That’s because the open-source operating system has come to rule the cloud, containers, AI, virtual machines, and so much more. In short, Linux has become a staple of enterprise computing. That’s reason enough for Linux to be on your radar. For some, this isn’t a big deal. For those who have worked primarily within the GUI worlds of…

You’ve finally made the jump from the corporate gig and started your own small business. This new business, however, is small enough that you don’t need to make the move to an office building. Because you’re still on the small side, you’re probably working out of your home — you are one of the legions of Small Office/Home Office (SOHO) workers. That’s something to be proud of. You are working your way up the scale,…

DevOps is a set of best practices that combine both software development and IT operations in such a way as to shorten the development life cycle of applications. This practice also makes it possible to provide Continuous Integration/Continuous Delivery (CI/CD). What is CI/CD? It refers to a set of principles that enable development teams to deliver changes to code more frequently and reliably. CI/CD is often considered the heart of DevOps, as it allows teams…

You’ve heard that expression “content is king”? So many marketers swear by this expression, but besides the fact that content is king, there is a myriad of other considerations, tactics, and methods that a site should utilize to optimize their content. In this post, we present to you 3 of the top content tips that we’ve seen in the last year. We strongly recommend that you check them out and see how you could utilize…