While some people tend to use the terms “brand” and “company” interchangeably, they are not the same thing. A company exists to provide a product or a service to a specific group of people. A brand is a company’s promise to deliver that product or service in a certain manner. With that said, identifying your brand elements is largely a matter of determining how you will go about accomplishing the latter and symbolizing it. To…

Are you facing website performance issues such as high bounce rates, low visitors time on site, fewer page visits per session and low conversions in Google Analytics even after investing a lot of dollars in search engine optimization? If yes, then you must have a look at the overall design and layout of your business website because if there is lack of basic web design principles, ittends to perform poorly in search engines. Appearance and…

Doing Business in The Information Age The advent of the internet has radically re-shaped the nature of consumerism and forever changed the way businesses operate and advertise. Competition in this global market has become fiercer than ever before; consumers everywhere are constantly inundated with products and advertisements – and they can decide what goods and services they want with just a few clicks. As many business owners know, it can be difficult to make a…

Data analysis has an undeniable role to play in today’s business operations. By studying the analyzed data, managers and department heads can detect loopholes as well as identify the strongholds of their business. As much as data is essential in efficiently running a business, unorganized or large amounts of data can be too challenging to comprehend and make actionable business strategies from. In most cases, business aspects like customer relationships or the product quality will…

However, sometimes and even with these three ingredients, we run into errors that torpedo the success of our content marketing strategies and leave us stranded in the middle of the ocean (of content marketing). Nobody is free of error, neither in life nor in content marketing, but it never hurts to know the faults that can spoil the party in this discipline. In this article, we review the most common errors in the universe of…

When we visit a web page, we, human beings, find it very easy to identify the different parts of what we read, such as the title, the date of publication, the author, the main image, or the users’ assessment (if there ). At a glance, we identify all of them and quickly understand their meaning and purpose. Yes, we know that search engine robots can’t distinguish every single information from another perfectly. As long as…

As you likely already know, a high-quality website is arguably the most important thing for your business, one that will be the driving force behind your growth into the future. You may have one at the moment, though if you’re reading this then its likely dated and you know that it’s time for an upgrade. Before you go ahead, have a read through these 8 important things that you should consider when building a new…