SEO is an important part of promoting a newly made business. After creating a startup website, make it so that buyers can easily find you. In this case, the promotion of a startup in search engines will help. If you have just started developing a business, add SEO to the list of initial tasks, because this method of promotion may have a greater chance of success than the others. A well-qualified SEO agency will help to develop a full plan, covering all the necessary business issues, however, let’s find out the most essential info about it. If the target audience has not heard about you yet, then they will not look for you in the search. We tell you how to promote a startup.
1. SEO and Business goals
SEO consultant can help realize business goals. After all, the goal of SEO is not only to attract traffic to the site. Depending on the chosen strategy, SEO can help:
- Increase profit
- Increase brand awareness
- Increase the number of leads
- Strengthen the stability of the business
- Increase customer loyalty
How to set SEO business goals correctly
It is essential to start with correct business goals. This is what your company plans to accomplish this quarter or this year or this month. Find out the marketing goals. How marketing will contribute to achieving the company’s goals. If the company’s goal is to increase sales, then marketing’s job is to optimize the sales funnel. Does it increase traffic at the top of the funnel? Does it return more traffic that was already on the site, but can be attracted to the site again?
Decide on SEO goals. How SEO contributes to the achievement of marketing goals?
If the goal is to increase the attractiveness and popularity of the product, your task will be to make the brand more familiar and understandable to the target audience. This approach works more effectively when customers are asked to solve problems that they sometimes do not realize. You generate demand yourself, focus on keyword research, and determine which topic will be most in demand.
If your goal is to attract targeted leads, then you need to work less with traffic, and promote topics where there is relatively low competition and, at the same time, high relevance of your services or products.
2. Brand–specific content
Any SEO strategy requires regular content filling. SEO goals should serve as a foundation for any type of content. Posts in your own or other people’s blogs, podcasts, and lead magnets will help promote a startup. SEO attracts attention due to various links and repeated traffic. This is especially true for online stores. And for implementation, you need to regularly come up with new ideas and topics that will form the basis of your content.
For example, the generation of leads in such a strategy should pay special attention to the creation of lead magnets that can push the user to leave additional contact information about himself. If you are interested in increasing traffic, then you should develop blog posts and content that will help you attract customers to the site.
To attract traffic from the search, you need to understand which topics are of interest to the target audience of the blog. Focus on the ideas that have the most traffic potential.
3. Promotion with the help of bloggers
Any approach to product distribution through links and other tools should go beyond working with search engines. There is practically no sense from links designed for a short–term effect and not affecting the increase in brand awareness.
The best way to earn the right links is to create memorable content that a blogger wants to share. It is good to include work with “reputable” sources (top bloggers, journalists, etc.) in the SEO plan. Small influencers with a not-so-large audience can also be useful in their niche.
Therefore, when you choose a content topic, also consider the audience of potential influencers. A great idea is to become a trusted source of information for a reporter – by building relationships with publicists who always have something to write.
4. Technical SEO
One of the most common problems when implementing SEO in business is technical difficulties. Search engines have made a big leap in the evaluation of Internet pages, so SEO technical errors can prevent you from being properly indexed and ranked in search results. From the very beginning, you need to pay attention to the technical aspects of SEO, before mistakes become too dear to you.
List of common technical problems:
- The absence of the process of deleting or updating pages without the tedious creation of links to missing ones, redirecting user traffic, etc.
- Duplication of content by different URLs.
- Duplicate header tags.
- Lack of original content.
- Links lead to the so–called “infinite search areas“, where dozens of pages unrelated to the query are generated.
The SEO strategy should be part of your business plan from the very beginning. Define your SEO business goals, set up the process of creating the right content, engage with influencers and be ready to solve technical problems. By following this strategy, you will always be one step ahead of the competition.