Working from home is becoming incredibly more common, and it is easy to see why. There are various positives advantages of working from home for both employees and employers, plus there are more self-employed home workers than ever thanks to the internet making it simple to communicate with clients. Working from home can be a challenge, however, and it is important that you take the time to set up a home office which enables you…

In this internet age where you can buy pretty much anything you want in the World and have it delivered to your door, the comparison website has grown in popularity exponentially. These wonderful tools allow us to pop online from the comfort of our own homes, compare a multitude of companies offering the same products or services and then easily identify which come in at the cheapest. Of course, the cheapest isn’t always the best,…

Before the term of ‘user-friendly’ came into use, website developers didn’t really have a way for describing well-designed websites that did an excellent job in terms of engaging visitors and turning them into potential customers. Well, with the advances in technology and marketing strategies, users became extremely demanding when it comes to functionality, website design and all the small details. If you’re aiming to keep users on your website and give them a reason to…

Freelancers are people who have taken the leap of faith and managed to quit their regular 9 to 5 cubicle jobs for accomplishing professional freedom and growth. The starry thoughts of the absence of job delegation, no boss hammering down at project deadlines, and super-flexible working hours are tempting yet far-fetched. However, the truth is that Freelancers face the biggest challenge of managing their time well and for good. Time management becomes an issue for…

As humans become less sedentary with their use of technology, the importance of an intuitive and effective app has grown significantly for companies. In the past, it may have been acceptable to rely on a clear interface on a website to transmit information and services to consumers. The rise of smartphones and tablets has fostered a generation of consumers accustomed to being able to access their favourite companies wherever they are. Having a purposeful and…

The new age has come with many demands when it comes to how business is executed and what it takes to be successful in it. The internet has brought by a new and lucrative platform that transforms the whole world into one global village, hence, allowing most businesses to go international. However, for any business to get there, a few conditions must be met. One of the most important ones is having an online presence,…

Your brand is the face, the portrayed personality of your business, and a good brand is something that the consumer will connect with on an emotional level which will help your business become more visible and grow. So creating the right brand name is incredibly important, it could make or break your business. We’ve put together this list of 8 tips to help you create the perfect brand name. Keep it short There are a…

While some people tend to use the terms “brand” and “company” interchangeably, they are not the same thing. A company exists to provide a product or a service to a specific group of people. A brand is a company’s promise to deliver that product or service in a certain manner. With that said, identifying your brand elements is largely a matter of determining how you will go about accomplishing the latter and symbolizing it. To…