If you run a business, you know all too well how difficult it can be to reach customers. Many of you don’t have thousands of pounds to spend on expensive marketing campaigns or the time to implement them. If you are a new company that is on a tight budget, then you should consider taking a low-tech approach to advertising. Flyers are a great way to reach your target audience without having to spend a ton of money. Today, we are going to learn more about the benefits of flyers and how they can help your company gain more customers.
They Are Super Cheap
As you already learned above, flyer printing is very cheap and for a few hundred pounds or less, you can reach a lot of people. While you might think this low-tech form of advertising is a thing of the past, you may want to re-evaluate how you feel about them. Unlike other forms of advertising, flyers can get the word out about your products or services for only a few pounds or less per person. In fact, there are many new start-up companies that are taking advantage of flyers and their efforts are really paying off. As you can see, flyers are not obsolete and are still a viable way to reach potential clients. So if you want to expand your marketing efforts, you should really consider printing out some flyers and spread them around.
It’s the Best Form of Direct Marketing
When it comes to print flyers, you won’t find a better form of direct marketing. Not only can you hand flyers directly to your potential customers, there are also other ways that you can get them to their intended destination. Flyers can be distributed in newspaper inserts, you can post them on bulletin boards, and even send them directly in the post. The sky really is the limit to how you can use flyers or print leaflets to reach your target audience, and all you need is a little creativity. There are many types of flyers that you can choose from so finding one that matches your company’s particular needs will be easy. You can also use flyers to build your brand by adding your company logo on the front of the flyer. This helps people get to know your company on a first name basis.
You Can Offer an Incentive
During the flyer printing process, you can add in a discount coupon that will help attract new business and encourage people to use your goods and services. Coupons are a great way to entice those hesitant customers that normally won’t make a purchase unless they think they are getting a good deal. Also, many people won’t purchase a new product at full price until they get to know more about it. But if you give them a discount coupon, then they are more likely to invest in what you are offering. Coupons are a great way to get your product to move and with so many people using coupons today, you should definitely be offering them as well.
Flyers Are Tangible
While email marketing has its benefits, you can’t hold or touch it. Flyers and leaflets, on the other hand, can be. Because flyers are tangible, they can be kept as reminders of events, product releases, and sales that you may be promoting. Emails are often deleted or sent to the bottom of the inbox and people simply forget about them. But flyers can be placed in a location that will help people remember your offer. This is a clear advantage over digital and email marketing which can come and go at a lightning pace.
They Can Be Measurable
In the past, keeping track of a flyer campaign was very difficult. But now modern-day flyers can be printed with a code which can be used to track their success rate. For example, if you are hosting an event for your company, you can require clients to bring the flyers in order to get in. Each code that you collect can be kept in a database which will allow your marketing team to analyse the data and use it to your advantage. Also, each coupon that you offer can also be tracked giving you valuable data that is vital to the future of your company. When you know what works and what doesn’t, you can tweak your marketing efforts to make them more effective.
As you can see, print flyers have many advantages that you can’t find anywhere else. Not only are they an effective direct marketing tool, they are also very affordable. So if you are on a limited marketing budget, flyers just might give you more for your money. Flyers are fun to design and you can be as creative as you want to be when making them.