30+Best Instagram Post and Story Templates for Marketers (free & paid)

Today, we’ve gathered best Instagram post and story templates for marketing. Instagram has evolved far beyond a simple photo-sharing platform. With over 2 billion monthly active users scrolling through feeds and tapping through stories, it’s become the digital storefront where brands either capture attention or fade into the background noise. The difference between success and obscurity often comes down to one crucial element: having the right templates in your marketing toolkit.

Think of templates as your creative safety net. They’re not about limiting creativity—they’re about providing structure that lets your brand’s personality shine through consistently, even when you’re posting multiple times a day or managing campaigns across different products.

The most effective templates balance consistency with flexibility. Your visual elements—colors, fonts, logo placement—should remain constant, while the content adapts to different messages and campaigns. This approach builds brand recognition while keeping content fresh and relevant.

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Corporate Blue Shape Instagram Carousel

These templates come with clean file organization that makes customization straightforward. You’ll get completely editable designs in both AI and PSD formats, with text, images, and graphics placed on individual layers for easy modification.

Digital Business Instagram Graphics

Everything in this template can be modified to suit your needs. You can resize any element without losing image quality, remove components you don’t need, or edit them however you like.

Electronics Sale Social Media Design Kit

Great for tech retailers, gadget stores, and online electronics shops wanting to promote their products and special deals with a professional look. The template features clean designs with modern elements that you can fully customize to create attention-grabbing posts that help boost your sales.

Digital Marketing Instagram Feed & Story Pack

Take your social media to the next level with this comprehensive template collection designed for both Instagram posts and stories. Display your brand, highlight your products, and promote your services through visually appealing and engaging content. The templates are easy to customize to match your brand’s look and feel, helping you connect with your audience while increasing your online presence and achieving better results.

Beauty Social Media Template Pack

Another collection of Instagram post and story templates designed for aesthetic beauty content. It comes with a modern look and allows you to edit and customize all components to improve your visual presentation.

Mother’s Day Business Promotion Templates

Marketing materials created specifically for Mother’s Day campaigns. These templates help you promote your business with designs that are professional, clean, and elegant. They work well for any type of business and various marketing campaigns during this holiday.

Social Media Post Template

A pack of Instagram post and story social media pack for any aesthetic beauty template. Came with a modern style and you can easily edit and customize all elements to enhance its visuals.

Bluestruction – Social Media Template

This collection features easy customization options and well-organized files that help you create your social media posts more efficiently.

Creator Social Media Templates

An Instagram template kit specifically made for coaches, influencers, and bloggers who want to maintain a consistent social media presence.

The Cyber Social Media Collection

This versatile template provides you with professionally designed templates for your Instagram feed and stories. Showcase your brand, products, and services in a visually stunning and engaging way. Easily customize the templates to match your brand identity and captivate your audience

Architecture & Interior Design Instagram Kit

This template collection was created with architects, interior designers, and creative agencies in mind, though it’s versatile enough for any industry. All components are completely editable, and you can work with them across multiple software platforms including Adobe Photoshop, InDesign, Affinity Designer, Affinity Photo, Affinity Publisher, Figma, and PDF formats for quick and easy editing.

Engagement Instagram Template Collection

This template set is designed to help you connect with your followers, generate revenue from your content, and direct traffic to your website, online store, or profile. You can customize everything including photos, text, colors, and layouts since all elements are editable and work well for various marketing purposes.

Free Instagram Post and Story Templates

Scotland-Inspired Instagram Story Set

Explore 12 stylish and travel-ready Instagram Story templates inspired by the charm of Scotland. Delivered in easy-to-edit PSD files with smart objects, they’re perfect for bloggers, content creators, or brands looking to share their adventures or promote their business in a polished, visual way.

Minimal Noir Instagram Templates

Make a bold impression with these elegant black-and-white story templates. The clean, minimalist design uses striking contrast to highlight beauty and style—ideal for luxury brands, makeup artists, or anyone who appreciates sophisticated simplicity.

Holiday Cheer Story Templates

Celebrate the festive season with this merry pack of 10 customizable Christmas-themed Instagram Story designs. Just drop your photos into the PSD smart objects, and you’re ready to spread holiday magic with visually festive content.

Canva-Ready Story Templates for Creators

A compact pack of 5 sleek PNG templates made for Canva users. Whether you’re a podcaster, blogger, influencer, or small business owner, these designs make it easy to share updates, promote new content, or connect with your followers beautifully and quickly.

Fashion-Forward Instagram Stories (Free Pack)

Showcase your brand with this trio of stylish, free story templates crafted for fashion boutiques, designers, and bloggers. A great option for promoting new collections, styling tips, or exclusive drops with elegance and flair.

Fashion-Forward Instagram Stories (Free Pack)

Elevate your brand with these 3 forward-thinking templates designed for a sleek, modern look. Comes with layered PSDs and helpful guides, making it ideal for portfolios, daily content, product launches, or promo events.

Free Instagram Stories Templates

This 8-template bundle is built for marketers, creatives, and entrepreneurs who want to step up their Instagram presence. Clean, professional, and totally customizable PSD files that help you promote products and share updates with confidence.

Free Clean Instagram Stories Templates

A 15-piece template set that blends minimalist layout with retro-inspired charm. Created in AI format for full customization, these stories are ideal for bloggers or brands aiming for a crisp, timeless aesthetic across Instagram and beyond.

Free Instagram Stories Templates

These 3 high-quality PSD templates were designed with fashion influencers and boutiques in mind. They deliver an elevated look without needing a designer. A full expanded version with 25 matching story templates is also available for those wanting a complete package.

Instagram Post Templates

This 15-template pack is tailor-made for realtors and property pros who want to market listings with style. With clean lines, modern fonts, and an approachable design, these templates are perfect for showcasing homes, market insights, or success stories.