In an immensely competitive app market of today, making a nice first impression doesn’t suffice. Yes, you might be able to attract a lot of users, but what if they just install the app once and then drop out? It’s a much more reliable strategy to draw people in and retain their attention over a long haul. In other words, your efforts should revolve around two central metrics: mobile app engagement and retention. Together, they…
When making the decision to create a website, it’s often because you want people to engage with it. However, there are steps you have to take to make sure that this happens. There are several strategies which can be adopted to help drive traffic to your site. Some of the most common are creating quality content, sharing it on the right platforms, and making sure your site is optimized. Although these things can work when…
When they say that there are two sides to each coin, the reality isn’t much different for the brands and the logo designers. But when it comes to the hiring the latter, a war wages. And it just isn’t any war; it’s a war where the champion designers have to prove their worth to win the brand’s offer. Sounds familiar? This is the fable of logo design. Both the parties communicate in an interactive manner,…
Branding has always been a key part of business. Whether you are self-employed and hoping to attract more clients, or you are a big company hoping to increase sales among your target market, you will need to build a brand that stands out from the rest. Traditionally, a logo and word of mouth was all you needed to have a reputable name. While these are still essential aspects to a brand, there is much more…
Web designers have their jobs cut out for them today. In an environment where technology is the end-all in all of our interactions, we are faced with making websites both attractive and functional. Furthermore, these designs have to be accessed and used on various media, such as on desktop, tablets, smartphones and more. Web design specialists in Melbourne have the benefit of a tech scene that forms their own guidelines on best practices. Many of…
All presenters strive for the undivided attention of their audience, yet very few achieve it. That’s because most people forget that to engage an audience, you must really focus on getting the message across. Here are 3 essential elements for more engaging presentations – 1. Keep it simple – 2. Tell a story – 3. Make a conversation and listen Minimize distraction and make room for interaction You should make it easy for everybody in…
Sporting team and league websites have very specific needs. They should provide users with match schedules, player profiles and a full array of statistics. Overall, it’s about bringing fans closer to the games and teams they love. Building a sports-oriented website used to mean piecing together all of this various functionality. But thanks to the Splash sports WordPress theme, everything you need is available in one complete package. The theme offers features that will help…
According to a well-known author Paul Cookson: “Websites promote you 24/7: No employee will do that.” This statement is completely true in today’s internet-savvy world. It has become mandatory for every business to invest money in building an influential website that acts as a powerful weapon to enhance the digital reach of their business. In today’s global marketplace, it’s not enough for an entrepreneur to have a robust web presence. But they need to hire…
Marketing is a fundamental need for every business, organization, and individual looking for exposure. Why? Because visibility is typically at the forefront of the agenda and it’s one of the most effective ways of reaching your audience, however large or small. However, a significant amount of work goes into marketing, especially behind the scenes. If you want to see the results that you hope for, it’s imperative that you spend an adequate amount of time…
Dating apps are an incredibly popular way of finding dates. Yet, there are some dating apps like Naughtydate that stand above other dating apps because they offer the best features. That is why we are looking at the ten things that a great dating app must have to be counted among the best out there today. 1. Identity Verification The first thing that a website is going to need is a way for you to…