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The truth is that online marketing is not understood properly by most people out there. You surely already heard about the fact that social media can help you to increase company profits. That is definitely correct. However, it does not actually mean that it is easy. You cannot simply set up some social media channels and expect money to come pouring in. There is so much work that has to be done and increasing your…

Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of ecommerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake. But the question, “Does social media really drive customers?” has been asked by a number of…

We often think in terms of art imitating life and most of the time our web design is intended to reflect real-world advertising. But for businesses that spend more time online than in other mediums, it can be a challenge to make life match their art.

It’s easy to forget that in spite of this digital world we live in, it’s important to make sure that we are engaging in off-line work that supports everything we do on the web. Often times that may mean creating marketing materials that are tangible. But if the majority of what we do is web based, then everything else we create should support that in content and visual conception.

If your website is meant to draw users to search for and share videos, images, people, or data, then keep the design as simple as possible. Take some web design courses to give yourself an idea of what has been done in the past and what is trendy right now.This will increase the likelihood of revisits and promote the notion that you’re an established source that doesn’t rely on gimmicks to get visits.There’s a reason why Internet powerhouses like Google, its subsidiary YouTube, Wikipedia, Twitter, 4chan, and Flickr have the means to develop and design state-of-the-art homepages teeming with the latest in interactive bells and whistles, but choose instead to keep their designs stuck in the mid-2000s.

It is a cliché that the Internet revolutionized our lives but as far as Public Relations are concerned, this is more than true. Thanks to the Internet , in general, and to reliable hosting and social media in particular, old-school PR is becoming history. Of course, nobody forbids you to use old PR tricks to promote a site but if you haven’t discovered yet, social media are more efficient in doing so than traditional PR approaches. In a sense, social media are the upgraded version of public relations. Welcome to PR 2.0!