In this increasingly competitive world, when everyone is looking to stand out from the crowd, it becomes especially important for a company to have its own identity and branding, differentiating it from others.  For decades companies have been using branded corporate gifts for employees and clients as a medium of creating brand awareness. Branded corporate gift ideas are a great way to get a business or a company noticed by customers and potential clients. The…

Before diving into the specifics of choosing a suitable domain, it is first necessary to understand, what is a domain name? This is the name of your website, which acts in a similar way as a home address. Choosing a proper domain name is crucial for the success of your brand. All modern businesses require an online presence to survive and your face on the Internet is your website. Read along to learn about how…

To enhance customer experience and cut down operational costs, you might want to build a chatbot for your business. From this article, you’ll get to know how to choose the optimal type of bot and how to develop it. If you start using a chatbot instead of relying on human customer support managers, you might be able to reduce operational costs by up to 30%. This technology provides 24/7 service and improves the user experience.…

Volkswagens are one of my favorite cars. I grew up in the 70’s and remember driving around in a VW Bug. While they were not very attractive, at least they were reliable and affordable. Now, after thirty years, I look at a new car and it takes me at least five minutes to decide if it is a good investment or not. When you are buying used cars that are about to be sold, or…

Are you creating marketing materials that are going to require printing? When you spend a lot of time on the design, you want to ensure that the finished product looks as good as you imagined. After all, you have spent a lot of time and effort on it and it is going to reflect your brand and business. This is why more businesses are choosing to hire a print company for all of their needs.…

If you are familiar with Instagram, chances are that you have seen “link in bio” many times and on multiple accounts. Remember those times when your favorite Instagram account makes an interesting post and ends the caption with something like “link in bio for full gist”? Yes, that’s exactly what we are talking about. But do you know that ‘link in bio” could be an excellent tool for driving free traffic to your website from…

When building a website for your brand there are a range of things to consider. You’ll know about researching your target market, deciding on your brand’s tone of voice and the importance of optimising your website for mobile, but what about the design? You may wonder how to maintain the same style throughout, especially when lots of people are editing the site. That’s where a style guide becomes very useful. From recording your key colours…

With the vast majority of entrepreneurial ventures generating revenue over the Internet, it’s ill-advised for business owners to ignore the growth possibilities that the digital world holds. Since websites are an integral component of any company’s success, you must step up your efforts in elevating your online visibility and ranking. While it’s possible to keep the digital marketing duties in-house, using generic strategies will only get you so far. More importantly, it’ll cost you more…

For many of us, 2020 was a year of transformation (both good and bad). The same is true for many businesses whose decision makers got a chance to step back and reflect on the way they operate. I don’t know whether the makers of LinkedIn were among those who took the time to reflect, but they are definitely one of those that used the restrictions brought about by the pandemic to their advantage. When 2020…

If you are a business owner or entrepreneur in need of some assistance for your next creative project, hiring a graphic designer is worth it. But where do you start looking? A typical online search can consist of looking for a graphic design company in your area. Alternatively, a freelance graphic designer can also be an option, but it all depends on the needs and scope of your project. When hiring a company or creative…