How does your website engage with your customers? Here’s how to improve customer experience through good quality web design practices and customer research. Wondering how to improve customer experience? Did you know that Time.com’s bounce rate dropped 15% after they adopted a continuous scroll for their site? Bounce rate refers to visitors who navigate away from a website after viewing only a single page. That means fifteen percent more visitors stayed on Time’s site. That’s…
Web design trends are perpetually changing and not staying up-to-date could be hindering your site’s user experience. Now not all trends are a must-do when it comes to website tweaks. But many have value for increasing many of the key metrics Google and other search engines use to rank your site against your competitors. One of the main issues that continue to arise is that web design trends are simply that, “trends.” What may be…
When they say that there are two sides to each coin, the reality isn’t much different for the brands and the logo designers. But when it comes to the hiring the latter, a war wages. And it just isn’t any war; it’s a war where the champion designers have to prove their worth to win the brand’s offer. Sounds familiar? This is the fable of logo design. Both the parties communicate in an interactive manner,…
Web designers have their jobs cut out for them today. In an environment where technology is the end-all in all of our interactions, we are faced with making websites both attractive and functional. Furthermore, these designs have to be accessed and used on various media, such as on desktop, tablets, smartphones and more. Web design specialists in Melbourne have the benefit of a tech scene that forms their own guidelines on best practices. Many of…
In the past year, just like with everything else, web design trends have changed. Most of us keep updating our handheld devices with the current technology. With these changes, our concept of what makes up good aesthetics and user interface also changes. With all this innovative technology, the need for a website to improve and adapt is imperative. More consultants and developers are studying how best to improve a website. What was in trend and…
Communication in businesses are the hidden way to be successful. Interaction with your target markets or users is obvious. Not necessary the contact must be direct, indirect contacts has their own importance. Day to day marketers bombard numerous ads and variety of products. This increases the complexity for the user to retain the identity of each brand. First thing the marketers suggest for a difference from other brands is the design of logo. Logo is…
The Sketch App for Mac OS X has increasingly become the go-to choice for all UI/UX design. Combined with its affordability and ease-of-use, Sketch is made with the modern design workflow in mind. Including many features specifically tailored for web and mobile application design, Sketch is quite easy to get started with. Given its increased popularity, great workflow and overall impact on modern design, it’s worth diving into what Sketch has to offer. In this…
A logo, a unique Identity A logo is an important component in branding, it is not just a colored symbol or text but a graphic that identifies and differentiate a brand from other brands, thus making the brand unique to its products or services. A logo, if professionally designed will strengthen the brand-customer relationship and entrust confidence, loyalty, and reliability. While a logo should be informative, it should be concise and simple with less color…
Having an effective web design is vital to a business’ success, as it plays an important role in getting your visitors to take the desired action. Whether you would like for people to sign up for your organisation, attend an event, make a donation or make a purchase, you must give your website the proper design and keep your goals in mind throughout the process. Doing so will boost your chances of success and keep…
The written word has allowed us to document history, our thoughts and feelings or send messages through the ages. While we may have started with pictures to convey what we wanted to say, we’ve since moved on to typography that has adapted to reflect the times, the meaning and the format it’s used in. Throwback to B.C times and you’ll learn of messages painted or etched into stone in caves and places where people lived…