I have a couple of fairly strange hobbies that most might not understand. I collect old bottles from second hand shops and estate sales, for example. But one of my more obscure is finding instances where retro-style typography has been used in videos, art and other formats. This is not random; I do it because I think that old styles of lettering are interesting, unique, well made and perfect for modern designs that need a little flare.

The newer typographies tend to be very sleek, minimalist and created to establish a futuristic or just high-tech look. There is a coldness to it, like metal. While that can be cool, I just prefer the warmth and approachability that comes from the design models of the 1960s and 70’s, or even before then.