Marketing is an audience-centric kind of communication. Therefore, you need to know how your target market or audience thinks, what attracts them, and what makes them react. That is why we can say that psychology plays a good role in marketing a brand. In what other ways can you apply psychology in business? In your brand positioning of course! Color plays a big role in positioning your product or service brand in the market. Every…
Android tablets and iPad have both emerged in popularity in the global market. Although iPad has enjoyed a stable market for a long time, Android is no more behind it. The variety of features and functionality with which Android tablets are flourishing in the market is worth appreciating. People who intend to buy the latest gadget are getting more inclined to opt for Android. Amazingly, Android tablet has started gaining unseen respect as similar to…
Navigation on site plays a significant function as it assists and shows path to Web surfer to continue surfing for desired products or services on a website rather than leaving the site. It is very frustrating, if users fail to locate what they are searching for, then they are likely to bounce off the website. In an e-commerce website where a sale or a bounce is just one click away, navigation turns out to be…
Internet is flooded with indefinite numbers of ecommerce websites. Almost everyone today has a website for promoting his/her products and services online to earn money and reputation. But, if you ask is everyone experiencing the necessary conversions from online, the answer is “NO!” In fact, only a few succeed while others falter easily. The reason for failure is primarily due to dissatisfied customers. Failing to convert the leads to potential customers is the toughest hurdle…
Email is one of the most common and effective methods of interacting with customers and clients: old, new and potential. Despite being such a prolific and popular method of communication, many companies aren’t getting the results they want out of their emails. While there could be many reasons for the email’s lack of success, one of the biggest reasons these emails might be falling short is because they’re made from templates. Here are some of…
As we enter in the year 2013 (New Year), then its time to ditch some old and tricky trends of 2012 web development. Now, forget about old technologies and trends that are no cool anymore. You can use something new and unique to provide your customers with excellent web development service. There are many new tools, resources and technologies come-up in the year 2013 to use, so make maximum use of these trends and offer…
Today’s businesses are presented with the dual problem of handling diverse customers spread across different device base. Responsive web design and a mobile site are the two solutions businesses have at their disposal. This article gives insights into the two web design strategies and helps businesses make a decision for their business. The growing number of fragmented user base is pushing industries to re-work their web design strategies. Responsive design and mobile website have emerged…
Aren’t the demand for advanced business techniques are gradually increasing day by day to upsurge the lead and the sale? Every business, including the online businesses wants a new innovation for their website. For instance, every eCommerce business wants a mobile version of their website .One design for the BlackBerry, one for the iPhone, iPad, notebook and what not. The list never ends and so the madness. In the field of web design and development,…
Web design plays a crucial role in determining the conversion rate for an internet startup. In fact, web design can make or break the success of a website’s entire acquisition strategy. Good web designers know what works and what doesn’t. Good designers design to convert! With the end goal being getting users to sign-up for a product/service for the first time, what are some of the design growth hacks you can employ to increase and…
2012 has come and gone. With that, certain trends are expected to fade away as well. This is not the case with Web design. Although the technology in this field develops at a rapid pace, there are some approaches that have the ability to blend in and still work wonders for websites. Here is a look at some Web design trends from 2012 that will still work their magic in 2013: The use of responsive…