The user experience, or UX, is the cornerstone of any e-commerce page. Many companies have gone to great lengths to optimize their pages to ensure that they’re the highest converting pages they can possibly be. After all, selling is the goal. Most people don’t change the default shopping cart or product pages. They just look at the design aspect, and not how the user will actually experience it. It’s kind of like having a really…
Websites are living, moving entities that need to constantly adapt to survive. They also need to be mobile-optimised and future-proofed and that’s even before you think about design! Seems like a lot to do – and to pay for – which is why many small business owners try building their own sites. However, more than 90% of self-builds fail and sometimes take the enterprise with them, so it’s always best to get in the pros.…
In order to stay competitive, you need to keep up with the latest trends in your chosen trade or profession. Web design trends come and go. Some of them, like responsive design, have a lasting effect. Others are tied more closely to user tastes and interests, which can vary with time. Whatever the case, these design trends are generally based upon new and innovative techniques that catch on because they are popular with end users,…
A good website is critical for any small business. Without a web presence, you are effectively invisible online, which means your competitors have the edge. So as you can see, a website of any description is better than no website, but since potential customers are likely to check out your site before they do anything else it needs to be well designed. Poor website design has a big impact on a small business. You may…
The Internet is the ultimate equalizer. Low barriers to entry mean heavy competition for your clients in the online marketplace, and even the most established corporations will suffer if they don’t invest in digital marketing and web presence. Companies that fail to keep up are seeing their market shares eaten by competitors and upstarts. The divide will continue to grow between firms that focus on offering seamless digital experiences to customers and prospects and those…
Starting up a business is an incredibly exciting time; from registering your company name to the first order, there are many different things you’ll have to think about. One thing that definitely needs your attention in a small business though is your website. It doesn’t matter whether you have an e-store or an online marketing portfolio, the digital sphere has become a vital arm to every business sector, so it’s definitely worth the investment in…
The trends of website designing keep changing. While some trends resurface after some years, there also some new trends. Who can forget the dominance of minimalism and one-page design trend that dominated heavily in 2015? Web designers use to keep track of the changes to stay relevant and material design is one such trend. In the year 2014, Google developed this design, which eventually seemed to be a promising one with its variety of advantages.…
In a few short years, the Internet has changed the way we live. Commerce is just one area where the digital age has made an impact, with every business enjoying a web presence. With today’s technology, it is very easy to set up a business by having a good website, which is a platform to the global market. A global audience The Internet offers a business so much in terms of market share, with unlimited…
A great company is not only known for its service but also for its logo design. Viewers should get attracted to the logo that entices to go ahead and gain service. An appealing logo is also the sign of creative mind behind the company. However, there are certain pitfalls that are witnessed while creating a logo. Be it in the color, design, size or creative thought, a bad logo won’t appeal to the audience. A…
There are many different types of blog platforms, but WordPress leads the way thanks to the wide range of high quality WordPress themes that are available. However, not all themes are created equal. It’s important to carry out some research on each theme before you decide to install a particular theme on your website. Below are some of the main factors you should consider before you make your final decision. Theme Designer A large number…