Your business can benefit immensely from using sponsored ads to showcase your brand and increase business awareness. However, for businesses (especially smaller startups and local business) finding the time and/or expertise to design for sponsored search ads is difficult. Even if you’ve already used the best tools for finding keywords, your sponsored ads still need to look appealing to users.   Unless you’re well-versed with sponsored search ads and design,  it’s best to work with…

Two years ago, Arthur Aron and others published the results of a study about intimacy. They developed a list of 36 questions that could eventually bring two people closer. The point was not to give or get the right answers. Rather, asking the 36 questions, the two have to disclose some uncomfortable truth about themselves. As paradoxical as it may seem, job interviews work in the same way. Interview questions aren’t aimed at comparing candidate’s…

Web design is actually one of those jobs that are not too streamlined. The designer is only taught the basics and the codes, and is allowed to use creativity, personal skills and visualisation to bring the best out of every job they do. One of the best marketing tools of the present era is well designed and developed website. So, businesses that want to remain relevant must acquire websites that are well designed like the…

Email design has come a long way from plain text messages to the world of interactive elements in a time span of 4 decades. Interactivity is no longer limited to GIFs in emails. It is about creating a flawless user experience by emulating “mailable microsites”. Interactive design elements amp up your email marketing campaign and give your emails a unique visual appeal, thereby increasing your click-through rates. They can make your emails all the more…

Work related emails and other correspondences are an essential component of everyday (work) life. With the increasing speed of communication -both in our work and personal lives- it’s important to try and make sure what we’re trying to communicate is interpreted properly. Emoticons are an effective way to do that, which is why more and more people are relying on them regularly. When emails and the Internet were still in their infancy, at least with…

Design is a crucial part of web development; it has been so for so many years. The technologies that surround web design have also evolved these past few years, allowing designers to push their web designs further than ever. We now have animated and interactive elements built entirely using HTML5 and CSS3, something that wasn’t possible not too long ago. When creating a website, the design of it is one of the most important factors…

If you’ve ever found yourself hoovering the living room rather than working on that new commission, you are not alone. Freelancing can be a very rewarding, both personally and financially, and it’s great that you have control over how much you work, what kind of jobs you take up, and can work from the comfort of your home – but it’s much harder to avoid distractions! Many freelancers struggle to stop procrastinating and keep their…

Blogging is still big business, both for commercial interests and hobbyists. While it’s a full-time profession for some, many people undertake blogging alongside multiple other tasks and commitments or in their free time. As a result, even if you have good technical knowledge, it can be extremely difficult to find the time needed to ensure consistently high-quality content. This article is for those types of bloggers looking for ways to streamline their workflows to maintain…

Creating videos is a great way to promote your business online – but before you start you should take a minute to think about where you intend to publish them. While you may want to publish some videos on your own website, you will also probably want to publish others on popular platforms such as YouTube, Facebook, Instagram, and so on. The benefit of publishing your videos on multiple platforms is definitely worthwhile. By publishing…