How to Tailor Videos to Different Platforms for Online Businesses


Creating videos is a great way to promote your business online – but before you start you should take a minute to think about where you intend to publish them. While you may want to publish some videos on your own website, you will also probably want to publish others on popular platforms such as YouTube, Facebook, Instagram, and so on.

The benefit of publishing your videos on multiple platforms is definitely worthwhile. By publishing your videos on these platforms, you’ll be able to reach out to their audience and attract more people to your business.

That being said it is important to note that each of these platforms is slightly different in terms of their demographic and preferences, and as such you’ll want to crop or resize videos in certain ways:


The audience on Instagram tend to prefer extremely short videos, and normally 10 to 15 seconds is best. On the other hand platforms such as Facebook can be slightly longer up to about 30 seconds to a minute, and YouTube can be a bit longer than that. If you are re-using videos, you should edit them to be more succinct for some platforms – or break them up into multiple videos.

Aspect ratio

Although 16:9 is a fairly standard aspect ratio for videos, in some cases you may want to use 1:1 (i.e. square) instead. While most platforms technically support 16:9, on some 1:1 often displays better and is more mobile-friendly to boot. As much as you can technically crop or resize videos, if you do just be careful that important elements aren’t cropped out, and the video doesn’t look bad due to the aspect ratio change.


Keeping up stylistically with social media and video trends is never easy, but there are definitely differences between the various platforms out there. Naturally this is subjective and varies from niche to niche, but it is something that you should keep in mind when tailoring your videos for various platforms.

Assuming you want to create videos by recording your Mac’s screen, one of the easiest ways to do so is with Movavi Screen Capture for Mac. Learning how to record video on Mac with it is exceedingly easy, due to the fact that it is designed with an intuitive and user-friendly approach.

With Movavi Screen Capture for Mac, you can set up the recording to precisely the parameters that you require. That includes not only defining the capture area and audio source, but also adjusting the audio levels, choosing to capture keyboard and mouse actions, or setting the frame rate.

By giving you full control over the type of videos that you record, Movavi Screen Capture for Mac ensures that you will be able to engineer its shape and form to suit your needs. That is especially useful when you are tailoring your videos for different platforms, as you can vary each one based on the platform that you intend to publish it on.