Design is about so much more than adding visual accessories and elements to make a medium look appealing. It is about influencing your target demographic, creating a positive user experience, and making a product packaging more appealing to its target consumers. In an interview with DesignRush, a new digital magazine that focuses on all aspects of creative design, Michael Zibin Yuan, a visual designer at Amazon, summed up good design brilliantly: “I am managing the…
A typical consumer’s path starting from the initial inspiration to research, comparison of products and final conversion is not a linear process. Hence, regardless of how good your products or services are your business cannot grow without an effective marketing strategy. This includes reaching your target audience through the right channels and delivering the right message at the right time. Here are 4 of the most commonly overlooked marketing techniques that can strengthen your audience,…
Video converts better than any other forms of media, that’s according to 70% of digital marketers. When it comes to driving awareness, customer engagement and lead conversions, more businesses are opting for video marketing. While many business owners are opting for video marketing, creating compelling content for their audience and ensuring that it helps achieve the desired results is easier said than done. Brands need a smart video marketing strategy to make positive gains. Here…
Being a designer nowadays goes hand in hand with staying up-to-date with technology; owning a high-spec PC or Mac is quintessential and knowing every Photoshop and Illustrator shortcut like the back of your hand is a given. Yet building your own website from scratch in order to showcase or even sell your work is a little bit trickier and may require a little more catching up. Whether you are a web design rookie or already…
When it comes to designing a logo for your brand, the usual tips are hard to miss: keep it simple, keep it clean, and make it memorable. Many hugely successful logos rely on symbols and images and can send their message across without featuring any text at all, but usually logos showcase the company behind the brand by clearly stating its name. The dos and don’ts of logo design remain vital for both pictorial and…
The customer is always right. The aforementioned sentence is one that gets bandied about a lot. Yet, if you run a business, you will definitely know one thing: the customer is certainly not always right. They will complain about contract agreements when they didn’t read the fine print. They’ll destroy an uninsured product and try and claim their money back. They will try and cut a deal with an in-store manager, even though it is…
Have you considered turning your breakthrough idea into a profitable business? A great mobile app is the right solution for you! Mobile apps are trendy and accessible, and they open a lot of opportunities for startups and prospective ideas. When performed properly, creating and launching apps can be the ‘deal of a lifetime’ for many designers. However, the task is challenging and there are many things to be considered in advance. For the purpose, we…
Every small business owner needs to define and understand his or her target market, or the niche in which their product or service will fit. Ideally, you would love for your business to be beneficial and available to everyone in the world, but this is not likely to be the case. Especially if you hope to eventually compete with large corporations in the same industry, you need to begin by securing a foothold with one…
With the ever changing online marketing landscape, an excellent website has become quite a powerful tool. However, your site has a short time to grab a visitor’s attention. So, how are you going to optimize your website to achieve better results? Optimization includes search engine optimization and usability testing. Therefore, when optimizing your site, it’s vital to monitor and test the site’s performance consistently. Performance testing encompasses load testing, endurance testing, stress testing and spike…
The foundation of any website is its layout. It is there to guide the site’s visitor and highlight the important things. The entire site’s aesthetic depends on its layout, so it is very important to plan ahead on how to compose it. Finally, a good original layout improves the user’s experience, which goes a long way. Simplicity and ease of access are amongst the main characteristics of a good layout. The site should grab the…