The signature of your company, a strong logo has the power to make people think your name without actually seeing the words. It’s your symbol, and as such it should immediately telegraph what you stand for in the minds of your customers. This is why it’s important to consider the attributes of your primary customer in addition to those of your own ecommerce business. When you get a handle on those two things it becomes…
Using the right colours in web design is absolutely vital. Web designers can’t just go out and put together a website for a client based on the colours they like using or like the look of, they have to be right for the project, thought has to go into the selection process. You could say that colour can make or break the success of a website and that it is indeed the most powerful tool…
Running your own business is a rewarding undertaking. For many business owners, it offers a way to fulfill their dreams on choosing their own path in life with unlimited growth potential. However, this ambition comes with a price. All financial decisions now sit squarely on their shoulders. Luckily, there are many changes any business owner can make to create a smooth running operation and cut costs without taking away from the bottom line. Advertising Advertising your…
ScrollDir, short for Scroll Direction, is a 0 dependency, ~1kb micro Javascript plugin to easily leverage vertical scroll direction in CSS via a data attribute. ScrollDir is perfect for: – Showing or hiding sticky elements based on scroll direction. – Only changing its direction attribute when scrolled a significant amount. – Ignoring small scroll movements that cause unwanted jitters.
The average consumer doesn’t understand how much work goes into great packaging, but he or she does recognise excellence in packaging when confronted with it. It’s all around us, after all, and there are plenty of comparisons to be made. Packaging used to be simply to protect and ship a product, but it’s much, much more than that now – and the packaging industry keeps evolving. Understanding how your customer thinks and what excites them…
Well, the fact can’t be denied that the big names like Google, Microsoft etc. are all opting for flat designs nowadays when it comes to designing their websites. So, the trend of flat UI designs is raising its flag like never before. Be it a flat logo, using one dominant brand color, simple and bold typography or elementary shapes and flat effects, they are using it all!! And, of course, not only the biggies, the…
In an evolving digital world, companies are finding more ways to connect with their target market. Since consumers of today now heavily rely on digital, businesses invest on gathering information from online behavior, interests, and search history to understand their target market better and refine their strategies. These practices are just one of the many reasons why big data has become increasingly popular. With this, more and more businesses are moving away from onsite storage…
If you’ve done any marketing research, then we shouldn’t have to sell you on the benefits of using roller banners to promote your business, brand, product or service. Roller banners are extremely lightweight, portable, flexible in terms of graphic content, and highly cost-effective advertising media, which should always be optimised as a complement to other marketing strategies. Just like with any other marketing tactic – you’ll want to measure the success of any banner advertising…
So, let’s start off at the beginning! What is a landing page and what purpose does it serve? Well, in brief, it’s the first port of call after a consumer click through on a link, or ad for the product or service they are searching. This is your big chance, that opportunity you have been waiting for. So, if your landing page structure inspirational? It must be, or you will squander the opportunity if the…
Slot Machines have always been one of the main and essential components to any successful traditional land based casino; and the same is holds true for the online casino business. It is the norm for any reputable and established online casino to have literally hundreds of online slot machines available. The origins of the slot machine can be found in the late 19th Century; but it is recognised that it was a Bavarian car mechanic…