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Business owners today face the constant challenge of trying to keep up with the latest digital marketing trends. One of the major priorities for any business offering services, selling products or providing valuable information is to have an ingenious website that has a compelling design, thought-provoking content, a design style that feeds into user experience and simple functionality. But a website with these features alone is not guaranteed to succeed. That’s where professional web design…

A landing page is highly beneficial to your business as it has the potential to boost more conversions from prospective clients. These pages serve the purpose of capturing leads and directing them to the sales funnel where they can make purchases to your product or service. Here are 5 tips on how you can use a landing page to convert more users: Have A Goal For The Landing Page And Stick To It For a…

Software engineering is the practice of using selected process techniques to improve the quality of a software development effort. This is based on an assumption, subject to endless debate and supported by patient experience, that a methodical approach to software development results in fewer defects and, therefore, ultimately provides shorter delivery times and better value. The documented collection of policies, processes and procedures used by a development team or organization to practice software engineering is…

Outsourcing companies have thought of a way to help webmasters do the job of creating a website through white label SEO. White label search engine optimization companies offer their clients flexible reseller plans. Webmasters or advertising agencies can assign big and small projects alike to these companies to suit their requirements. The advantage of hiring a white label SEO Company is that customers who want their own website get all services they want. There are…

Today, with the internet establishing itself as a commodity, it goes without saying that businesses should have their presence established on the internet. With more and more people relying on the internet for almost anything, businesses should adjust their strategies and incorporate internet-friendly policies into their long-term plans. With the internet as their marketing platform, businesses will not just only be able to present and promote their products and services to the local clientele but…

It can be very easy to become overwhelmed by the rapid pace of evolving technology. It sometimes seems as if there are incredible leaps forward on an all too regular basis, and for businesses that hope to remain on the cutting edge, it can be increasingly difficult to keep up to date with the latest tech and take advantage of how it can be used to improve your business. The digital age has improved our…

As an illustrator, you’ll know that you have your own process that you use to create your designs. You’ll be familiar with a range of tools and techniques that you’ve developed over time. You’ll have developed your own style and learned to bring your own interpretation to your work. This article isn’t here to show you how to be a perfect illustrator. Instead, it’s here to highlight a bunch of tips and techniques you could…

Are your product development costs choking your P&L? You’ve got no shortage of options to reduce them. Cash isn’t the only concern here, though. For early-stage entrepreneurs, every day that goes by without a market-ready, revenue-producing product is another step closer to oblivion. You simply can’t afford to spend any more time than necessary in the pre-revenue phase. And don’t expect a market-ready product to radically change your circumstances, either. In some high-growth sectors, version…

If you’re a digital designer you might feel intimidated by designing in print. It certainly might feel confusing. If you’re familiar with digital design, designing on paper might feel like a mammoth task. You’ll need to make sure your project is set up for printing. You’ll need to avoid making any mistakes (they can’t be undone). You’ll also need to explore color, resolution and sizing. When you’re printing, you’ll need to consider the exact shade…

CCNA (Cisco Certified Network Associate) is a certification that tests the ability of IT professionals to manage, configure and troubleshoot Cisco routers and switches. This credential is ideal for IT graduates who wish to pursue a career in network engineering. Without it, they would simply occupy the position of network support staff. The CCNA certificate helps professionals meet the requirements of the market at the associate level. Certifications that are industry based are favored by…