Category: ARTICLES

If you own your own business, even if it’s a small home-based business, you understand the importance of search engine optimization or SEO. As technology changes, the strategies for your online presence must change, too, …

Once you start your business, there are various things you need to worry about. One of the many things is attracting customers. Merely creating a product is not enough. You must also market across various …

User Experience – also referred to as UX – is very important to the failure or success of any product that is launched in the market. Over the years, UX has really been looked at …

A broad strategy of being everywhere at the same time is fine for a huge brand with a substantial budget for marketing and a team of social media experts in a specialized department. But what …

Whether your client has a small budget, you’re starting out and are trying to bootstrap your business, or are trying to save money during lean times, finding resources to help you design a logo on …

Most of us can agree that the setting and layout of your office determines the quality of work you do. Therefore, if you work from home, full time or part time, you need to identify …

Lack of overall strategy and clear definition of success Most people realize the need for a site, but don’t understand what it can/should do for the company. And when they do have a goal, they …

If you’re an online brand or business then you’re well aware of how important it is to garner engagement on your posts. Not only does engagement help build your overall brand identity, but it also …

The fortunes of any website depend on a wide range of factors. Some of these are obvious, but among the less considered factors is the overall quality of a website. Not many web owners seem …

To run a successful business, you do not only need to have motivation and drive, but you must also be a master multitasker. Having the ability to either perform or oversee multiple tasks as your …