The lightning speed of technology has trained people to expect near instantaneous results. For developers, the pressure of that expectation can lead to shipping the final product too soon. In addition to potential bugs that could have been worked out, shipping too soon can overlook important security measures. Whether you’re designing ecommerce websites or building software applications, security should be your team’s primary focus from the beginning of each project. Without detailed attention to security,…

If you’re pursuing online sales, few tools are as effective as video. But if you’re going to invest in video marketing, make sure you’re prepared to give it your best shot. In order to be effective, your videos must be both engaging and persuasive. Here are a few essential pointers. Select the Right Thumbnail Although some video-sharing platforms now have auto-play features that enable videos to roll as soon as they move into a user’s…

A strong approach to search engine optimization will form the foundation of any marketing work which you do online. This digital marketing method has proven time and time again to be incredibly efficient and successful in terms of growing your brand, increasing leads and sales, and improving online reputations. Within SEO there are a number of areas which you could look to attack, but choosing the right one will come down to what your business…

Marketing plays a crucial role in a business’s ability to generate sales and survive long-term. The efforts you put into your marketing can boost your conversions for years to come, building your brand reputation and steering you towards success. Fortunately, with the proliferation of marketing technology, you get the much-needed aid to help guide you.  With these tools, you’ll be able to automate, manage, and build faster and better than ever. Some of these platforms…

As an IT admin, one of the challenges for empowering your users is making sure they have access to business data from any location and any device. Carrying files around on removable media is simply not enough for today’s productivity needs. Most of you are already using cloud storage as a way to empower your users to be productive from any network location or device. Google’s G Suite, including Google Drive, is a great platform…

Video is the most effective type of content across all digital platforms these days. From kids posting videos of themselves gaming on YouTube, to lip-sync videos on TikTok and businesses trying to go viral on YouTube. If you’re not creating video content, then it’s fair to say that you’re going to be left behind in the increasingly competitive online world. However, among all this noise, do you know how to go about video marketing for…

Web development, in theory, is a simple concept. It is all about building a website. For that, the developer is going to use codes, HTML, CSS, JavaScript, and suchlike to make a website on the internet. Web Design and Development That automatically brings us to web design. Both are correlated. As the name suggests, web design is all about designing a website. How you want your website to look is all web designing does. And…

Thanks to Grow lights, planting hobbyists and horticulturists have taken their skills up a notch. Gone are the days when winter plants would wilt due to insufficient natural sunlight and warmth. Grow lights have managed to revolutionize the agricultural sector and have simplified the science of growing plants. By the appearance of different types of grow lights for different needs of a planter, growers are now able to ensure their crop production is maximized all…

You don’t have to be an avid reader of the Financial Times to realize that life in the eyes of the typical retailer is very difficult at the moment. In fact, in a lot of cases, difficult doesn’t do the situation justice. It’s become untenable for a lot – and we’ve seen some huge names disappear off the high-street. Bearing this in mind, taking the plunge to venture onto the high-street can be a very…

As a business owner, cash flow is an important factor. So it’s not unusual for a lot of business owners to find the cheapest alternative for many seemingly trivial things, including their web hosting. The issue is that web hosting is not really trivial at all. Many web design companies would have experienced a number of clients who walk through their doors from start-ups to long-time established businesses. All of them, no matter what stage…