Video is the most effective type of content across all digital platforms these days. From kids posting videos of themselves gaming on YouTube, to lip-sync videos on TikTok and businesses trying to go viral on YouTube. If you’re not creating video content, then it’s fair to say that you’re going to be left behind in the increasingly competitive online world. However, among all this noise, do you know how to go about video marketing for your business? Maybe you have been creating videos for some time but are now looking to step up your game. If you are asking yourself these questions, then it is best to consult an agency that offers video production services. But, in the meantime, we have created this short but insightful article to help get your creative juices flowing.
Define Your Video Marketing Strategy
To build and implement an effective video strategy, you need to be clear on what you want to achieve from your efforts. Do you want to engage more of your audience for the purpose of selling products or services? Or, want to reach new audiences to spread brand awareness? Growing your channels with video content just for the sake of it won’t generate long-term results, so you need to ask yourself what you want to get out of it. When defining your video marketing strategy, be very clear about the reasons behind your goals. That way, you can effectively measure the impact of your video strategy, together will tweaking, testing and adjusting it until you yield the results you want to see. But if you want an engaging brand video that will make your channel, product, or service recognizable, it is better to go with a professional team of experts that can help you achieve your goals of creating audiovisual content.
Videos Should Show Your Rather Than Tell
Video content is a brilliant way of showcasing yourself as a business. It adds credibility to your business and what you have to offer your target audience. In fact, 25% of consumers are more likely to convert into paying customers after viewing a video over a static piece of content. So, instead of hiring an actor to talk about your products or services, showcase your products, get your customers reviews on camera or film a behind the scenes tour of your office. If you have been sticking to the same video content template for some time, then it’s time to move away from it and start thinking outside the box. If you do have a budget for your video marketing efforts, then hire a video production company to shoot your videos. But, if you don’t, it’s not the be-all and end-all. There are so many different gadgets out there, which means you can handle the filming in-house.
Your Video Content
Your video marketing strategy is important for attracting and retaining ideal consumers that you wish to convert into paying customers. However, when most businesses define their video strategy, they only focus on a few different video formats, but this rarely works to keep consumers engaged. They’re going to want to see different types of video content across the different platforms they view it on. When you diversify your videos, you can attract and retain new audiences, keep your current ones engaged and control of your overall video marketing goals.
Include Call-to-Actions in All Your Videos
Every campaign and every video needs to have a well-defined purpose. You need to know what you want to achieve from your video marketing efforts and what you want your viewers to do after they have watched your video content. You need to ask yourself these questions before you start filming your video content and before you publish it. Your call to actions need to be short, and to the point so your viewers know precisely what you want them to do. The best way you can achieve this is by including verbal call-to-actions, text pop-ups and captivating animations. But, this will ultimately depend on the type of business you are and what the context of your video content is.
Take Advantage of Live Streaming
Live streaming is getting a lot of attention and is gaining popularity across all digital and social media platforms right now. There’s not a lot of people that really know how Google’s or Facebook’s algorithms work. Still, there is quite a bit of evidence now that live streaming is becoming a favoured type of video content when it comes to driving organic traffic. YouTube and Facebook seem to be featuring more and more live videos than any other type of content, so it’s an effective way of gaining more exposure from your video content. TikTok and Messenger exceeded 700 million, while Facebook almost reached this level. TikTok especially has exploded so much that a whole market has opened up around followers and likes, for more about this check out Bountii.
To sum this article up in a nutshell, you need to plan and diversify your video marketing strategy carefully. Don’t worry too much about the technical aspects when creating your content; you can deal with that once you have defined a clear strategy and begun creating content for your key channels. Showcase your products or services over telling people about them, add an element of humour to resonate with audience personas and keep your videos diverse to retain them.