2020 is shaping up to be a year of unexpected change and transformation. As the world rebuilds itself, social media as a way to buy and sell products, communicate, stay connected, even work and go to school has never been more important. Here are some of the biggest social media trends for 2020. Taking a Hard Look at Metrics Metrics are what both brands and individuals use to measure their success on social media. If you’re…

You’ve decided you want to sell online. You already know what products and you’ve made your business plan. Now you have to move to the next stage, which is designing your e-commerce website. Some brands invest all their efforts into their products, marketing strategies, and advertisement. This is a mistake. Why? Because you can have the best products and the catchiest advertisements, but once people visit your site and discover that it doesn’t quite live…

According to the IAB report released in May, 65 percent of brands have already taken programmatic advertising in-house to one extent or another (48 percent of them have done it partially, and 18 percent – fully). Social media and search engine marketing are the top services that are handled in-house, as stated by the marketers surveyed by the Association of National Advertisers. So, it seems like agencies providing programmatic advertising services may soon run out…

As of 2020, Java has officially been around for 25 years. This is basically 25 million years in the world of technology and programming. However, although there are many new languages in today’s world of website and software development, Java continually ranks as one of the top choices for programming languages. With all of these new options and continual releases of new languages, how is Java still a go-to option for modern developers? Why does…

Making changes to a house is every homeowners dream. Whether it’s simply by changing the design and décor inside or if it’s by something a little more drastic like extending out your property, nothing is better than seeing your home moulded to your personal tastes. Unfortunately, you’re not free to do everything which springs to mind. If you’re going to be undertaking a serious bit of engineering, then there are certain projects which you will…

When social media first came about, it was used primarily to connect with one’s friends and relatives in a new way. Posting regular updates helped people stay informed about one another’s lives, and the instant messaging features that were later incorporated into the mix allowed for more regular communication between connections. Even though the argument might be made that creating and maintaining personal connections is still the driving force behind social media, in the decades…

It takes up to seven interactions for people to start recognizing your brand. And in a world where the smallest advantage is crucial to success, even small companies have to do their best to make their brand memorable and ingrained in their audience’s minds. But unfortunately, with the competition as steep as ever, making your brand stand out from the large crowd of competitors can be challenging. Consumers are already overwhelmed with choices, and even though…

In the past, traditional antivirus software was sufficient to protect your computer from malicious threats, but not anymore. Today, cyber threats have become increasingly complex, the internet has evolved, and users conduct almost every transaction online on their mobile devices. What does this mean for cybersecurity? Well, malware is no longer confined to computers. Hackers are hijacking social media accounts, cloud services, and mobile devices. Once you’re connected to the internet, you’re at risk, and…

The transition period between high school and college is a very difficult time in any student’s life. Take a lot of stress, overwhelming expectations, throw in the lack of experience, and, sadly, a lot of the time, you get a botched degree choice. The education system may be good at supplying us with general knowledge, but it usually does a very poor job of preparing us for what lies in the future. Making a poor…

Sellers on amazon should know how their product is selling compared to similar products within a given category. The best seller rank is updated almost every hour to reflect both historical and current sales data. Sales history is a core component that affects product ranking.  There are various tools to determine a product ranks; for instance, when a customer searches for a product, the Amazon algorithm will determine the best product match in the requested…