When a small business hires a content marketing agency, the agency often suggests (or requires) a total website redesign. A website redesign isn’t just the agency’s way of making more money – it’s part of a comprehensive SEO marketing strategy. A website must have a specific structural foundation for a content marketing strategy to be successful. Frequently, a website redesign is necessary for optimal results. Does your domain name match your brand? Promoting your content…

Discover how you can attract and keep the best talent by leveraging the power of recruitment CRM software. Our simplified ‘crash course’ explains more. When it comes to recruiting and sourcing for talent for your organization, there are many moving parts to keep in mind. Chief among those, are the actual people you hope to convert to candidates, the different roles you’re trying to fill, and the modes of communication to use to reach these…

Customer satisfaction is an important metric that businesses can use to gauge how well they are doing in their quest to enhance user experience and increase sales. Indeed, the better the experiences you create for your customers, the higher your rates of acquiring and retaining them will be. Here, we show you five simple methods for optimizing your customer service process (even when they’re angry with you) to set your business up for success. Use…

The following article is by no means advocating the tendency for male-dominant games to be more apparent and still more preferred by a number of developers. However, it should also be noted that due to various discussions over the years, the depiction and amount of female protagonist appearances in video games has come a long way from what it was back in the day. This article also aims to provide thought that there are other…

Did you know that both UI and UX should live together in the world of application designs? UI means User Interface while UX stands for User Experience. Usually, they are known for only one term, a digital marketing company, or a UX design company, so to speak. Because of this reality, every business owner has to understand how a UX design agency can help the business in attaining dramatic growth. How do the two interact…

We live in a digital age where technology isn’t just for the tech-savvy. It’s become a constant in the lives of everyone with a smart device and access to the internet. Everything is accessible online. This includes news and information, products and services, movies and celebrities – even your family and friends. Our new digital age has become a powerful life-force so it’s important for everyone to know the basics of digital marketing. What Exactly…

Link building can be a godsend for small or new businesses. An effective link-building strategy allows you to receive referral traffic, improve brand visibility and authority, and expose your business to different audiences and industries. You can experience all of these benefits once you decide to work with a company that offers link-building services. But do you know how much you should pay for links? How can you tell if a link is reasonably priced?…

Is your company looking to crack the gaming market? Whether you’re interested in creating games related to your organization’s mission or want to use them to market your services and products, this can be a lucrative way to exercise your company’s creative muscle. Gaming apps account for nearly a quarter of active apps downloaded through the Apple App Store in 2019, according to Statista. You don’t need to be a gaming company to leverage this…

Social media is a fast-moving space, but Facebook has seen more than its share of changes in the past five years. For marketers whose plans depend on some degree of predictability from platforms, such changes are challenging, to say the least. Of course, one person’s challenge is another person’s opportunity. An optimist would say that Facebook’s iterative half-decade has been the gift that keeps on giving for creative marketers who don’t mind trying (and discarding)…