Written by Anthony Del Gigante In a field dominated by catchy buzzwords and slogans, the phrase “dynamic creative advertising” may seem like just another theoretical idea with little substance. But, it’s already transforming advertising and is likely to have a significant impact on brands’ everyday marketing efforts. Even if the term is unfamiliar, many marketers are now utilizing a dynamic creative approach in their advertising campaigns. The emergence of dynamic creative advertising is due in…

Artificial Intelligence has gained popularity in recent years. It includes human intelligence in robotic figures where the robots do not have their own emotion or creativity. However, today machines are being replaced by humans in hostile environments as a result of artificial intelligence. It has made our life simpler and at the same time, new job opportunities are being created for IT professionals with AI expertise. As a result, IT people are now planning to…

With the share of mobile users advancing exponentially, the number of users who shop via mobile phones is also increasing drastically. According to eMarketer, online sales through mobile devices would amount to $3.5 trillion by the end of 2021. It is a huge segment of total revenue and the total number of eCommerce shoppers. Mobile commerce is on full boost, and people are preferring the ease with which they can shop without depending on their…

Introduction When the marketing is done by dint of electronic media it becomes the digital markets. The aims, motives and objectives of the digital marketing are just the same as that of the other sort of marketing. It works to enhance the sales and exposure of the products and services. There are numerous methods and tools of conducting successful digital marketing which reap many fruitful benefits. The details in this regard are elucidated here below.…

2019 will most likely be the year that you can’t afford to ignore some of the latest innovative marketing technologies and other related marketing phenomena that have been cropping up. You’re probably already familiar with at least some of our predictions for the upcoming year’s top marketing trends – but perhaps you haven’t yet taken action to understand or implement them. Let’s discuss 4 of the top marketing trends you’ll want to perfect in 2019.…

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The ups and downs that a small business goes through can bring it down anytime. However, by creating awareness for your brand can help overcome those challenges and give your retail business a quick rise over other businesses. The secret is in finding a social media that has a high follow up and one that can help you grow first. Such social media is Instagram. All you need it to have is an Instagram business…

You’ve probably heard about VPNs, but hardly ever considered to start using one. All in all, you have plenty of other tools to spend money on that are directly connected to your work. And are those VPNs that important after all? Well, yes, unless you plan to spend the following year covering a costly data breach lawsuit. Web designers often overlook their privacy tools, as they believe they don’t work with data that can do…

Being a good leader goes a long way when you’re trying to run and manage a business. If your company is missing the mark in the following areas, then it may be time to revisit your approach and train your employees to properly follow through on executing in the specific areas below. Learning how to run a smoother operation is a very important topic that has the potential to help you reach your goals at…

Mobile app development is a highly complex process involving multiple moving parts. However, many businesses—especially smaller companies and startups—aren’t aware of the critical role that project management plays. Instead of dedicating mobile application efforts to a single manager, they disperse tasks throughout their teams and hold them each accountable for a piece of the pie. While this may seem productive in theory, it doesn’t bode as well in practice. The primary purpose of project managers…