How to Use Content Marketing to Boost SEO


Content marketing is one of the most powerful SEO tools of today. When it comes to marketing in 2018, it’s no longer possible to ignore content marketing. This type of marketing focuses on adding value for your audience so your website users come back again and again. It goes beyond simply selling to your audience and actually bridges the gaps between you and your customers. This guide will explain how to use content marketing to boost your SEO.

Educate and Entertain

Your content needs to really wow your audience. It’s not enough anymore to just write sales copy and expect sales to come in left and right. Nowadays, it’s all about value. You can create value for your audience in a number of ways. The main types of value include education and entertainment. Do you have something you can teach your audience? Can you share a helpful guide or an informative list? Can you keep that information entertaining and positive? If you can do both of these things, you have the perfect recipe for content marketing that really makes an impact.

Beyond Text

Blogs are a great way to interact with your audience, but they aren’t the only way. In 2018, people are using the internet in a number of unique ways that go beyond text blogs. Marketers and business owners who want to stand out from the crowd need to know how to take advantage of different types of communication and media. Video is a prime example of this. YouTube is one of the most visited websites on the internet, yet so many businesses are afraid to post their videos onto their own channel. As a business, you have a lot to share. Creating videos is another way to boost your ranking and authority while still creating value for customers through high-quality content.

Sharing Power

The main reason to focus so much of your marketing strategy on content marketing is because it has a great sharing power. People like to share things they think are helpful or things they enjoy. If you can write, film, or create great digital content, it will basically share itself. Social media is a tool for sharing, and your content will reach farther if it’s always informative, entertaining, and groundbreaking. The more your content is shared, the more people will visit your page and the longer they’ll browse your content. This, in turn, boosts your page ranking! As a website owner, you can’t afford to miss out on content marketing as an SEO tool.

Adapting to SEO Changes

The world of SEO is a much different place today than it was years ago. It’s no longer all about keywords or meta tags. Today, it’s about content. That’s why so many marketers say content is king, because it really is. There’s a lot of competition on the internet nowadays, and it’s hard to be heard around all the noise. If you want your website to stay competitive, it’s not enough to simply post on social media or to post sales copy. People don’t like feeling like they’re being sold to, and they don’t like feeling like they’re interacting with a robot. Put the humanity back in your website by focusing on great content!

If you need help stepping up your strategy, an expert like Lead to Conversion can help you skyrocket your SEO by doing the heavy lifting for you. Don’t be afraid to consult with experts about the best way to integrate innovative content marketing and SEO into your marketing strategy.

Content Marketing for SEO

You might not think content marketing is one of the most important parts of your SEO strategy, but you’d be wrong. Nowadays, content rules the internet. If you want to stay competitive, you need the right content at the right time. This is how you use content marketing to make an impact on search engines! Leave your excessive keywords and tags behind and embrace quality content.