Email marketing helps the business to stay in touch with customers: deliver information about promotions and assortment updates, inform about the status of the transaction, return users to the site. One of the main advantages of email marketing is the ability to automate all the typical interactions between the user and the online business: registrations, transactional notifications, reactivation of “asleep” customers, and much more. Automation can be used to notify potential customers about your brand,…

When it comes to owning a business, there is no one “correct” path to success. Each case presents its own complexities and its own unique problems. This can be one of the biggest challenges for an entrepreneur aiming to boost revenue and increase their profits. Taking risks can be hugely beneficial for your company, but with every risk you take you are putting your livelihood on the line. There are some very simple ways to…

WooCommerce is one of the most famous and successful e-commerce content management systems in the whole world – if you want to get a high-quality e-commerce shop up and running, WooCommerce is the perfect solution. One very important aspect of running an e-commerce website is setting up a proper payment method – it is arguably the most important aspect of running an online store. Especially if you ship internationally, lacking a proper payment method that…

Technology and business have always been two very closely related and often interwoven facets of human civilisation. What is fairly new, on the other hand, is the rate at which the two have grown recently, with one fuelling the other perpetually. From digital marketing to AI-powered, automated software/hardware solutions, the innovations have been constant, with even more promises for growth and spread of business waiting just around the corner. Amidst all this, the real question…

Video production can take years to master, and even some of the most experienced videographers learn new things every day. In fact, the entire complexity of pre and post video production is why so many companies choose to outsource the task to agencies who offer video production services. But, if your company has chosen to handle video in house and you’ve now been tasked with encoding the content but don’t know where to start, then keep…

If online shopping has become a regular part of your buying experience, you’re not alone! The global ecommerce market has surpassed $3 trillion in 2019 and is projected to grow to over $6 trillion by 2022. As convenient as online shopping already is, you should know that software developers at a wide range of companies are working on new ways to make the experience even easier and more satisfying for you. Here are some exciting…

Today’s era of the Internet has opened the portal of huge digital marketing openings for businesses. By utilizing diverse channels of computerized showcasing, businesses cannot fair share their item and administrations online; moreover, they can pick up clients for their business, allure them and can change them to boost their ROI. The speed and straightforwardness with which the advanced media transmits information and bolster a business is surprising. The world is super-connected these days and…

Are you looking to improve your Search Engine Optimization (SEO) as the year ends? Are you wondering which strategies can generate results now and extend into the coming year 2020? As you may already know, the SEO game changes before you even know it, and it can be quite a pain to keep up, especially if you are not an expert. As a business, hiring an SEO Company to help you keep up with the…

It’s 2019 and every business owner is looking to improve their online presence with their business website. How your website is designed is critical to how you reap the benefits of having an online presence. Web design is quite broad and usually involves a different layout. The way a website is designed depends on the niche market that the business falls under. An educational resource platform will feature more texts than images while a fashion…

So, you’ve completed a major overhaul of your website and are now finally satisfied with the way it looks? Great! However, introducing new pages, making significant changes and all that kind of stuff can have a significant impact on your SEO ranking. And not in a good way, unfortunately. You can expect your ranking and traffic to take a hit, simply because you have to re-establish yourself again in a way. But worry not! There…