How Artificial Intelligence Is Making an Impact on Web Design


The digital world is evolving. Increasing access to technologies such as augmented reality and artificial intelligence is changing the way things work. And with 95% of users valuing user experience most when they visit websites, any feature that helps maintain a competitive edge is highly sought after. Despite being a relatively underdeveloped field, AI tech is already seeing real-world applications in web design. To help fellow designers stay apprised of this particular technology, we’ve gathered a list exploring its different uses.

Uses Of AI In Web Design

Provides Starting Point For Creatives
Research from DesignAdvisor indicates that 98% of visitors abandon websites because of unattractive layouts. Well, there are now AI tools (such as the AI image generator) in existence that take the guesswork out of that process. They help put together colors, form logos, and makes suggestions on what components to include when designing a site that fits the brand image. The AI collects data from users and then generates suggestions for the designer. With this efficiency boost, designers no longer have to spend vast amounts of time generating ideas from a completely blank slate.

A Designer’s Personal Assistant
Aside from analyzing data, AI tools are now seeing uses in image editing using image recognition. This means that AI can help or completely take over the mundane tasks of designing web assets by simplifying tasks such as mockup creation. Combined with machine learning, AI can “learn” and improve over time, making processes even more efficient for web designers.

A Booster Of Positive User Experience
AI chatbots are one of the most well-known uses for AI right now. Businesses employ chat support representatives because it was recognized early on that consumers respond well to personalized experiences and solutions that are tailor-fitted to their needs. Instead of a human CSR who needs breaks, days off, and has limited working hours, a well-built AI bot can interact with multiple users at the same time with no performance impairing limitations. And again, through machine learning and increased number of encounters, these chatbots pretty much train themselves.

Gives Insights On User Journey
One great capability of AI is its ability to both gather and analyze data. Through AI’s recon abilities, web designers can gain insight into how users interact with a site. In what order do they view images on the site? What buttons do they click on first? All of these questions may be answered by unleashing AI integrations onto the platform and having AI collect the relevant data.

The Future of AI

There’s a lot of apprehensions around artificial intelligence. Different opinions are floating around from positive ones that consider AI helpful, to more skeptical ones that express fear that AI will take jobs away from humans.

Currently, the form of AI on the market is the kind that focuses only on specific tasks. It may take longer for a smarter version to materialize. But, as machine learning takes flight, experts in the field say that we can eventually expect to have a fully fledged, autonomous kind of AI which will be able to perform a variety of tasks and analyze complex ideas. Whichever school of thought you subscribe to, there’s no denying that AI is helping make work more efficient and outputs better. Only time will tell where this road will go.