William Johnson Archive

The web development industry has been volatile for a while, but the web and graphic design industry remains a money-spinning one. That’s not to say work is easily available without you stepping up to the plate. That’s only to say there’s no …

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”. If you have not read this announcement …

If you want to reach out to the target audience of your business, having a website is a must these days. It plays a major role in ensuring a firm online presence for your brand. But that’s not all. You can use …

Many website building tools or platforms have been developed over the years, offering great alternatives to established content management systems like WordPress. They come with great and exciting features that make it easier to create and publish content online. If you are …

Newsletters are a great tool for promotion. They are most exhaustively used by affiliate marketers and email marketing companies. Normally, email newsletter are sent to subscribers of a particular website so they receive product/service updates. The prevalent misconception is newsletters are all …

Web design, like the other fields of online marketing, has also experienced several transformations during 2014. Some of the older ideas worked, so did not. Some new ideas are expected to emerge with time. Several new web design trends are expected to …

How effective are your product pages when it comes to conversion rates? The truth is, product page is the final chance to influence the users to buy. Users expect to find all the relevant information before they make a purchase decision. It …

As rightly said by Oscar Wilde – “Experience is simply the name we give our mistakes”. Whether it is in our personal or professional life we all make mistakes and none of us are perfect. In this respect, today I am going …

Amidst all the discussion about sales, marketing, SEO, a topic that is just as important but hardly discussed is BRAND MANAGEMENT and its ASSESSMENT to maintain a good online reputation. It is believed that branding is the cornerstone to every business’ success …

An effective design is all about visual communication. A design should be able to clearly communicate its concept to the viewers or else lose its attention. People are inherently visual thinkers and not data processor. Therefore, careful control of visual hierarchy is …

It’s time to purify – so let’s remove contaminants from your WordPress performance strategy. But, is it essential? Well, who doesn’t want a good page speed? How quickly your website loads is an important part of search engine optimisation. We can say …

A picture is worth a thousand words. The power of a good visual is one of the primary reasons for the website design industry to exist. In fact, our existence as a species is fundamentally defined by our sense of sight. What …