Making the decision to take your business online is an exciting yet daunting one, particularly if you’re looking to set up a shop or market your existing wares on the Internet. In much the same way as bricks and mortar stores are designed and decorated deliberately, in order to be both appealing and practical, and to enhance a shopper’s experience for the duration of their visit, an e-commerce website must serve a similar function; to…
The primary goal of any ecommerce website is to sell. Sure, the overall impression, attractive product images, and convincing descriptions do their job.But are you sure you made everything to develop a navigation that helps to sell more? Very often whether the visitor buys on your website or takes their wallet elsewhere depends on how easy and fast finding a product is. Internet users are busy people, and unless they are devoted fans of your…