A person’s home should be their castle, a place to relax and unwind at the end of a long and stressful working day. Which is why there can be nothing worse than coming home to a house with drab colours, dingy lighting and clutter everywhere. There are a number of key adjustments you can make to your home so that it is a place you look forward to returning to and ensure that your home…
Over the years, the debate of whether inbound or outbound marketing is more effective has slowly waned in inbound marketing’s favor. Content marketing is king, they said in 2011, and content marketing is still king, they said in 2015. There’s no doubt content is valuable to businesses. The incredibly high ROI of email marketing and the growth of social media marketing are dependent on regularly published informative and intelligent content. Content can demonstrate value and…
Cloud technology has changed the way that people store their data and the way that businesses around the world operate every day. But did you know that the cloud has also helped students, and it has even helped to advance education? Keep reading to learn more about the cloud’s impact on education. Online Schools Are Flourishing Thanks to technology like the cloud, people from all over the world are able to attend the colleges and…
When you launch your first business website, it can be difficult to stay focused. There is so much to think about, so much to do, and sticking to the plan can become a challenge. Here are some simple tips to ensure you stick to your plan, whether you are building your own website, or hiring a designer to do it for you. Define Your Goal Before you do anything else, you should focus on defining…
Put simply, online shopping is competitive. Unless what you’re selling is so unbelievably niche that you don’t face a shred of rivalry, then your website is going to have to be top-notch; or it’s not going to be given any chance by consumers. Customers don’t really ask for much, they just want to visit your site, browse through the pages, and then buy it without any trouble. But surprisingly, so many e-stores manage to mess…
Everyone says they are the best. The term has lost nearly all its credibility, in a sea of aspirant pretenders, a virtual battle ground to prove one’s worth. Marketing is a catch 22; to earn clients one must have successful case studies, but how does one accomplish this – leading by example. Rather than tell others how great, or “best” one is, true marketers and web designers use their own brand and digital presence as…
Many people are under the false assumption, because of what they heard, that creating a logo is one of the easiest things you can do. However, you can’t just throw a shape or two together and call it a logo. There’s much more to logo designing than this. So, ignore what people say about how easy it is. It’s anything, but… There’s a plethora of things that you need to do to design a pro…
Although it might seem worlds apart, using a website or buying a product or service online is a lot like buying a pint in your local pub. Even if they served the finest pint of your favourite drink, you wouldn’t visit a bar if you weren’t confident that your security was safe. Users and customers are looking for a good, safe atmosphere when they’re using your website and it’s often as important as the products…
A Global Demographic Certainly, not all businesses have products or services that could be purchased around the world; but some definitely do. When you’re optimizing your content online, you’re actually providing a contact point internationally in many respects. The World Wide Web does have search engines which are stratified by region, but there are also areas where crossover searches often jump local boundaries. Consider films, for instance; or investment banking. Following are several techniques you…
Gone are those days when smartphones were only for communicating through voice calls and text messages. These days, by utilizing the right apps, you can practically convert your phone into a mini computer. If you’re out on the road and you can’t access your laptop, your smartphone can become a saviour as there are many who always need to access their computers. Even though you’re not a web designer, are you aware of the fact…