Category: ARTICLES

There are dozens of individual considerations that must be made when devising any successful marketing strategy. You need to consider the ad copy that you’ll be using, who you’ll be targeting, how you’ll be targeting …

Starting a business means putting together a business plan for the initial setup and running of your company. Once the inaugural bumps in your road to success have been smoothed out, you settle down to …

A person’s home should be their castle, a place to relax and unwind at the end of a long and stressful working day. Which is why there can be nothing worse than coming home to …

Over the years, the debate of whether inbound or outbound marketing is more effective has slowly waned in inbound marketing’s favor. Content marketing is king, they said in 2011, and content marketing is still king, …

Cloud technology has changed the way that people store their data and the way that businesses around the world operate every day. But did you know that the cloud has also helped students, and it …

When you launch your first business website, it can be difficult to stay focused. There is so much to think about, so much to do, and sticking to the plan can become a challenge. Here …

Put simply, online shopping is competitive. Unless what you’re selling is so unbelievably niche that you don’t face a shred of rivalry, then your website is going to have to be top-notch; or it’s not …

Everyone says they are the best. The term has lost nearly all its credibility, in a sea of aspirant pretenders, a virtual battle ground to prove one’s worth. Marketing is a catch 22; to earn …

Many people are under the false assumption, because of what they heard, that creating a logo is one of the easiest things you can do. However, you can’t just throw a shape or two together …

Although it might seem worlds apart, using a website or buying a product or service online is a lot like buying a pint in your local pub. Even if they served the finest pint of …