Remember when you bought games by walking into a store, or played them in an arcade? While those options still succeed, they are clearly falling to the wayside in favor of the instant gratification received through online gaming. All you have to do is look at the numbers for this – digital games are a global market worth $101.1bn in 2016, with an estimation to top $128.5bn by the end of 2020. Between 2.2 and…
At the moment when communication becomes more and more digital (email, calls, SMS …), the business card remains an essential support because it has the advantage of being physically present in your contacts. It will allow prospects to easily find your contact information. These few millimeters of paper are an excellent tool to stand out from its competitors, and strike the spirit of its contacts. Business cards have evolved constantly over time. Its origins are ancient because it dates back…
Starting an online business is no easy feat. It takes determination and many hours of hard work. After lots of time putting together all of the final details, you realize you’re nearing what’s just the beginning. Your adventure is about to start, but first, you must be certain you’re prepared to take on what’s coming ahead. Check in with yourself and make sure you’re mentally and physically prepared to take on the upcoming challenges. Remember…
Great design is essential for the overall quality of an application, regardless of the misinformation provided by some people. Design is even more important in the mobile aspect, where applications ought to be applied on smaller screens and through different operating systems. Despite the numerous obstacles, design proved to be an indispensable asset for web development. How can developers improve their designs? How can they make sure that users will accept their work? We prepared…
Design is about so much more than adding visual accessories and elements to make a medium look appealing. It is about influencing your target demographic, creating a positive user experience, and making a product packaging more appealing to its target consumers. In an interview with DesignRush, a new digital magazine that focuses on all aspects of creative design, Michael Zibin Yuan, a visual designer at Amazon, summed up good design brilliantly: “I am managing the…
A typical consumer’s path starting from the initial inspiration to research, comparison of products and final conversion is not a linear process. Hence, regardless of how good your products or services are your business cannot grow without an effective marketing strategy. This includes reaching your target audience through the right channels and delivering the right message at the right time. Here are 4 of the most commonly overlooked marketing techniques that can strengthen your audience,…
Video converts better than any other forms of media, that’s according to 70% of digital marketers. When it comes to driving awareness, customer engagement and lead conversions, more businesses are opting for video marketing. While many business owners are opting for video marketing, creating compelling content for their audience and ensuring that it helps achieve the desired results is easier said than done. Brands need a smart video marketing strategy to make positive gains. Here…
Being a designer nowadays goes hand in hand with staying up-to-date with technology; owning a high-spec PC or Mac is quintessential and knowing every Photoshop and Illustrator shortcut like the back of your hand is a given. Yet building your own website from scratch in order to showcase or even sell your work is a little bit trickier and may require a little more catching up. Whether you are a web design rookie or already…
When it comes to designing a logo for your brand, the usual tips are hard to miss: keep it simple, keep it clean, and make it memorable. Many hugely successful logos rely on symbols and images and can send their message across without featuring any text at all, but usually logos showcase the company behind the brand by clearly stating its name. The dos and don’ts of logo design remain vital for both pictorial and…
The customer is always right. The aforementioned sentence is one that gets bandied about a lot. Yet, if you run a business, you will definitely know one thing: the customer is certainly not always right. They will complain about contract agreements when they didn’t read the fine print. They’ll destroy an uninsured product and try and claim their money back. They will try and cut a deal with an in-store manager, even though it is…