Category: ARTICLES

Great design is essential for the overall quality of an application, regardless of the misinformation provided by some people. Design is even more important in the mobile aspect, where applications ought to be applied on …

Design is about so much more than adding visual accessories and elements to make a medium look appealing. It is about influencing your target demographic, creating a positive user experience, and making a product packaging …

A typical consumer’s path starting from the initial inspiration to research, comparison of products and final conversion is not a linear process. Hence, regardless of how good your products or services are your business cannot …

Video converts better than any other forms of media, that’s according to 70% of digital marketers. When it comes to driving awareness, customer engagement and lead conversions, more businesses are opting for video marketing. While …

Being a designer nowadays goes hand in hand with staying up-to-date with technology; owning a high-spec PC or Mac is quintessential and knowing every Photoshop and Illustrator shortcut like the back of your hand is …

When it comes to designing a logo for your brand, the usual tips are hard to miss: keep it simple, keep it clean, and make it memorable. Many hugely successful logos rely on symbols and …

The customer is always right. The aforementioned sentence is one that gets bandied about a lot. Yet, if you run a business, you will definitely know one thing: the customer is certainly not always right. …

Have you considered turning your breakthrough idea into a profitable business? A great mobile app is the right solution for you! Mobile apps are trendy and accessible, and they open a lot of opportunities for …

Every small business owner needs to define and understand his or her target market, or the niche in which their product or service will fit. Ideally, you would love for your business to be beneficial …

With the ever changing online marketing landscape, an excellent website has become quite a powerful tool. However, your site has a short time to grab a visitor’s attention. So, how are you going to optimize …