Brochures are used for advertising and are still popular even now. Being creative in deciding what goes into the brochure means a lot. You can’t just come up with a haphazardly done brochure or else people won’t appreciate it. There are steps involved in creating the design and you have to go through all these steps if you want to succeed. Start with the theme You must have a theme that tells a story. It…

Smart outsourcing is key to the success of most businesses today. The company contracts external professionals to carry out its often non-strategic functions to focus its resources towards more strategic matters. You can have your accounting functions outsourced or your recruitment taken care of by a professional HR agency, or can outsource web development to prevent being a part of also-ran web portals. The last aspect is the most crucial element for a business to…

Before you embark on an email campaign, you need to understand how your customers are going to access the information that you are providing them with. On an average day, 53% of customers open their emails on a mobile device, and this goes up to a staggering 75% during the holiday seasons. You need to ensure that your email template is mobile friendly, so it looks great on tablets and smartphones. If customers are finding…

If you want your startup business website to produce sales, use the many web tools available that make online selling easy. Don’t be fooled into thinking that an attractive website is all you need. Talk to a shrewd website designer and you will discover there is often a difference between a nice-looking website and one that encourages a shopper to hit the “buy” button. Startups and small businesses depend on the internet as an additional…

Microsoft surprised many in the tech field when it entered the arena of smartphones several years back. With Windows 8.1 mobile being Microsoft’s most downloaded mobile Operating System, support for the OS has been officially terminated as of mid-2017. Microsoft-based phone users are now upgrading to the improved, Windows 10 mobile operating system. The Windows 10 operating system for smartphones doesn’t quite have the market share that Android and iOS enjoy, but is an important…

All businesses are set up with an aim to scale and grow. With the internet offering ample opportunities, businesses across domains are leveraging this golden time. Today, people can buy products, avail services, educate and entertain themselves through the internet. Since businesses are going digital, it is becoming necessary to provide seamless services to the end user. If you run an eCommerce store, blog or any website, you must understand the criticality of user experience.…

To the average person, a digital image is nothing more than graphics on a screen. They see the image in the format that it is intended and the style in which it is presented; they take in the content or purpose of the image; and they move on without ever considering the complexities of design or digital imagery. It is only when the image is blurry, improperly scaled or otherwise unclear that the average individual…