There are many ways you can make your business a success. But, the most important thing is learning to keep track of your expenses, sales, and earnings at a go. It does not only help in the success of your business but also the sustainability of day-to-day activities. As an online business, you don’t have to look for an accountant. Bookkeeping is a skill that should be at your fingertips. Your financial performance is dependent…

Creating a cohesive brand is essential for any business. It helps distinguish your company from your competitors and provides consumers with a great first impression of what your company has to offer. Apart from designing a remarkable logo that suits your brand, there’s a lot that goes into building a cohesive brand. It is important to remain consistent with your designs, from your typeface to your chosen color palette. A well-designed brand builds trust among…

For an industry that’s as highly technological as the automotive industry, the adoption of artificial intelligence (AI) and its subsets is surprisingly slow. A recent report found that roughly 10% of the companies surveyed are using AI-based initiatives at scale. The surprise doesn’t just come from the fact that automakers are accustomed to embracing new tech to improve productivity – it stems from the huge potential AI has for auto companies. It’s true that the…

Many businesses today choose to advertise on both Facebook and Google to achieve the highest possible reach for their ad budget. However, small, budget-conscious businesses may be wondering which of the two platforms will perform better for them. Both Facebook and Google ads offer unique advantages that will benefit each business differently. Let’s explore them below! Facebook Ads: What you need to know Facebook ads provide a multimedia ads platform for businesses to reach people…

If you are aware or have an interest in stock trading, then you must be familiar with the term penny stock trading. But in case if you still have even a little bit of unclarity in understanding the concept then you must keep on reading as we will explore the said topic in detail, exploring its different aspects. Penny stocks are basically low priced shares, typically lower than 5 dollars, and are sold at lower…

Whether it’s a resume, portfolio examples, or some important certifications, we often have to print something out for a client or potential employer from time to time. The problem is that if you’re printing out a lot of pages, you’ll soon run out of ink cartridges and paper if you’re not careful! Thankfully, there are certainly some useful tips to know that allow you to use your printer as normal but reduce your costs at…

There are several marketing techniques that businesses can use to capitalize on the burgeoning online customer base. Search Engine Optimization, or rather SEO, however, has, for a long time, been the cornerstone for online marketing. If you’re wondering why SEO is a mainstay and why marketers prefer this marketing technique, journey with us as we explore the top 12 reasons of why your business absolutely needs SEO. – Primary Source of Website Traffic Organic traffic…

Search engine optimization is a critical must-have for any business. With the vast majority of consumers beginning their buyer journey on search engines, it’s more important than ever for you to carve a spot in those results. The power of SEO is particularly far-reaching for local search; 72% of consumers who conducted a local search went to a store within five miles.  Furthermore, according to Moz, the first page of Google receives 71% of search…

Are you looking to make your product successful right from its early days? Consider developing an MVP then. The design and launch of an MVP often do not require serious investments. However, even at this stage, you may face a few challenges. What type of an MVP do you need? How much time and money are required? What results do you expect and which team of specialists do you need (if it’s needed at all)?…

A “marketer” is a broad job title. From inbound advertisers to social media strategists, there are many different kinds of marketers. Regardless of the type of position they’re in, these professionals usually have a variety of duties. As an employer, you expect candidates to be versatile and adapt to your company’s needs. Certain skills will make them more qualified for just about any marketing job. In this article, we’ll be going over the ones that…