Form and Function: Finding a Balance of Content and Design With Your Website


Creating your own website can be both an exciting and frustrating experience. We all have ideas that may seem great on paper initially but their application is a completely different story and may yield the opposite result. This oftentimes stems not from a lack of creativity and imagination but from too much of it. And too much of anything, even something good, can be bad. Not unlike everything else, balance is a necessity in web design. Having a subdued but striking aesthetic appearance can be even more attractive and suit business or informative content better than bright and colorful designs would.

Know your content and target demographic

It all starts with the content and the chosen demographic. The bettingexpert’s bookmaker review page, for example, caters to the no-nonsense crowd who need their service and keep the website mostly informative and functional, with just a few web design touches to keep it pleasing to the eye and easy to navigate. You’ll find that most businesses and companies tend to follow this traditional format as the content and its ease of delivery remain the standard when it comes to procuring potential clientele.
In stark contrast, a more contemporary and modern aesthetic design may hook the younger viewers a little bit better. Normally used by entertainment-related websites, this fashionable and trendy approach does more for this demographic than a subtle and restrained look. Once you determine your content, you should be able to get a good idea of the kind of people you’d most likely reel in and base the design from there.

Be consistent in your design

This might be an obvious thing to take note of but keeping design consistency still tends to be overlooked, especially by beginners. Having too many ideas can be overwhelming, and if they are all haphazardly thrown together then the only thing the website will be eliciting from potential visitors is confusion. Having a good theme in web design is essential, but ensuring its consistency with the rest of the pages on the site as well as its content is even more important.

Don’t forget about the content

At the end of the day, a website is a medium to deliver information and content. You could even argue that the actual content itself is a part of the web design process. As important as the artistic and creative areas of web design are, form shouldn’t overshadow function or vice-versa. If you have a blog and write about your daily life, be sure that the design doesn’t completely take everyone’s attention off your content. At the same time, don’t make the design so bland that people won’t even bother browsing products or services that you may offer.
Balance is the key to web design. No matter the purpose of the site itself, if both the design and content are in a state of equilibrium, then you’ll get many happy visitors.