Having a business presence is an essential part of any development process, and branding is vital for establishing your business in the market you want to be in. Your brand identity is you as a business—how you want people to remember you and what you want them to think about you. It isn’t just about your corporate values or your mission and vision statements. How you express your brand on the outside is also part…
You may be a designer or a developer par excellence, but that doesn’t guarantee success as a freelancer. It’s because freelancing demands much more from you than merely being good at your job. You need to pay attention to various administrative issues. Besides, there’s the struggle of finding new assignments. Fortunately, some tools help freelancers cope with the various aspects of working on their own. These tools allow us to deal with all the administrative…
The Portable Document Format (or PDF) was launched in 1991 as an alternative to heavy word processors, with a wide range of versions that made life quite miserable for users when it came to file sharing. Nowadays, the PDF format is one of the most popular formats for documents in the online world. This happens because a PDF file is secure and stable, and doesn’t require a special app or software to view the content. In…
Software development is an industry that never seems to sleep and is always full of opportunities for ambitious entrepreneurs. It will always be relevant, as today’s digital age is all about taking advantage of apps and programs, whether for business or luxury. That said, a new company in such a competitive field might end up being overwhelmed and overshadowed by the competition. Therefore, it’s crucial to take advantage of as many opportunities as possible and…
The App Store is laden with thousands of apps for us to download, some more helpful than others. So what do you do when you’ve got a multi-million dollar app idea that you know could impact the lives of everyone that downloads it? Spread the word and get the wheels in motion of course. But what are the first steps? Fine tuning your initial idea Before you approach any investors or even think about publishing…
One tried and proven way to increase your bottom line is to increase the prospects you can convert into customers. Your audience may be aware of what you are doing, but if they haven’t actually signed on yet it is for naught. Here are some ways to get them to do just that. Do a Content Audit Take a deeper dive into your current flyers, website, and all other sales and marketing materials. Are you…
As a small business, you’re always looking for ways to reach your target consumer and maintain consistent growth. It’s well known that a mixture of a high-quality website, a recognisable brand voice and a solid digital marketing strategy is key. But Instagram, especially during COVID, could well be the platform you need to focus on to give your small business that crucial boost. Here’s how! Instagram’s popularity Instagram is hugely popular – in fact, as…
Various technological advancements typify the 21st century. Wherever you may be, you interact with technology in one way or another. Technology has become an integral part of everyday life, from the refrigerators at home to the smartphones we walk around with everywhere. The developers behind all these gadgets created and programmed them to function as they do. Based on the demand for technological appliances, the demand for advanced programming skills could grow by over 90…
Usually, a content marketing agency concentrates on content creation; however, the purpose and quality of the content might differ from one client to another. For instance, some people are looking to attract more clients through old-fashioned advertising, while others need specific content that fits in with their customer base and promotes the number of leads. Despite everything, other clients may need some help creating an exceptional brand and launching a social media presence through which…
Online advertisement is managed by several different entities all over the Internet. One of the largest examples of such an entity is Google Ads (it was also called Google AdWords for a while). Google Ads is a massive online advertising platform that offers a plethora of different features that are mostly centered around online advertisement – including placing advertisements within search engines, putting ads into videos, mobile apps, regular websites, and so on. The sheer…