We all know that PPC (pay-per-click) advertising has the potential to achieve an attractive ROI when done properly. The question is: should you do it yourself or hire a professional PPC agency instead?
In this article we’ll highlight the benefits of working with a PPC agency so you can decide for yourself…
1. The gift of time
The first (and arguably most important) benefit of all to hiring a PPC agency for your business is time. Time is your most precious commodity and by outsourcing your PPC marketing requirements to a third-party agency, you are freeing both yourself and your employees up, thus allowing you to focus on doing what you guys do best.
Handling PPC by yourself (or in-house) will distract you from your duties – especially when you realise just how much work is involved with putting a successful PPC campaign together, continually split-testing and measuring your progress, and adjusting it on the fly.
Your time is more valuable.
2. Industry expertise
When you start a PPC campaign by yourself you are starting from zero. For you, this is likely your very first attempt. However, when you hire a PPC agency, you are getting years of experience at your disposal.
For your new PPC agency, they’ve likely run dozens and dozens of successful campaigns before you – which means a far greater chance at success.
3. Faster ROI
And of course, since you are gaining access to an agency with years of industry expertise, thus improving your likelihood of success, you’ll also enjoy a much faster ROI.
There’s an element of trial and error in PPC and doing it yourself means likely struggling through a few failed attempts before you yield sustainable results.
Hiring a PPC agency gets you from A to B much, much quicker.
4. Creating perfectly crafted ad copy is no simple task
Don’t fall prey to the idea that just because an advert typically uses a very minimal amount of text, that ads are easy to write. This is absolutely not the case.
In fact, writing a compelling advert and encouraging as many users to click through to your website as possible is something that takes immense skill and a great deal of experience. It takes a very special kind of copywriting to convert customers through your website.
When working with a PPC agency, you gain access to world-class writers who can craft your ad copy with expert precision.
5. Compliment your other marketing efforts
PPC can complement your other marketing efforts, especially if you are also interested in SEO. The good news is that the right PPC agency will likely offer a number of additional marketing services, including SEO and social media marketing.
If you can find a well-established, full-service PPC agency, you’ll be able to work on multiple marketing methods at once, under one banner, without having to communicate with multiple third-party agencies at once.
It is possible to handle some of your marketing requirements in-house, however, assembling a capable in-house team is time and resource intensive. Often, the easiest option (and cheapest) is to simply outsource these needs to established digital marketing agencies and allow them to do what they do best.
In the case of PPC, we always recommend hiring the professionals – especially if it is world-class results you are after.