Sink or Swim: The Costly Mistake of Neglecting Keyword Research for Your SEO Strategy


Search engine optimization (SEO) is essential for online businesses to succeed. Nevertheless, many companies make the costly error of ignoring keyword research in their SEO strategy. Keyword research is identifying the terms and phrases people use in search engines to find products and services. Businesses risk drowning in online competition if they fail to take this essential measure.

In this article, we’ll discuss the significance of keyword research in SEO, the repercussions of ignoring it, and more. You can check out a few Keyword Research Tools for Free to get started. Let’s dive right into it.

What is Keyword Research In SEO?

Keyword research is locating and analyzing words and phrases (or “keywords”) that people enter search engines such as Google, Bing, and YouTube. 

It is critical for SEO since keyword research influences every other SEO operation you conduct, such as content topic discovery, on-page SEO, email outreach, and content marketing.

 Keyword research also allows you to understand better your target market and how they search for your information, services, or goods.

  • Search Volume – This represents the number of monthly searches for a particular keyword.
  • Competition – This indicates how many other websites are targeting the same keyword.
  • Relevance – This indicates how relevant the keyword is to the content of your website.

5 Keyword Mistakes to Avoid in SEO

Look at the following mistakes that you must avoid when doing keyword research in SEO:

Keyword Stuffing 

Keyword stuffing is the practice of inserting excessive keywords in your article. This might make your material seem spammy and harm your search engine results. It is critical to employ keywords carefully and naturally throughout your text.

 If you’re creating a blog article on “how to make a cake,” you may include the keywords “cake,” “how to make a cake,” and “cake recipe.” However, you would not want to utilize these terms again. Instead, include them organically throughout your material. For example, you may state, “This cake recipe is simple to follow and will result in a delicious cake.”

Ignoring Local Keyword Research 

If your company has a physical presence, it is critical to do local keyword research. This can help you determine the keywords people in your area use to look for companies like yours. 

If you run a bakery in New York City, for example, you may wish to target the keywords “bakery in New York City,” “best bakery in New York City,” and “cupcakes in New York City.”

Only Focusing on Long-Tail Keywords

Long-tail keywords have a low search volume but also a low level of competition. While targeting long-tail keywords is vital, it is equally necessary to target short-tail keywords. Short-tail keywords have a high search volume, but they also have a high level of competitiveness. 

For example, the short-tail keyword “cake” receives 100,000 searches every month. The long-tail term “how to make a cake” receives 10,000 searches each month. While short-tail keywords have a more extensive search volume, they are also far more competitive. Long-tail keywords are less competitive yet still have a high search volume.

Not Focusing on Profitable Terms

All keywords are not created equal. Some keywords generate more revenue than others. When selecting keywords to target, it is critical to examine their profitability. 

For instance, a “free cake recipe” is not very lucrative. People searching for this term are unlikely to seek to purchase something. The keyword “wedding cake” is, however, more lucrative. People who browse for this term are searching for a wedding cake.

Not Monitoring Search Trends

Search trends change all the time. It is critical to monitor search trends to adjust your keyword approach properly. For example, “Bitcoin” was not widely used a few years ago. However, due to the growth of cryptocurrencies, the term has become very popular in recent years.  

Monitoring search trends allows you to uncover new keywords to target and ones that are becoming less popular. You may enhance your SEO and gain more visitors from search engines by avoiding these keyword mistakes.

Final Words

Researching keywords is an essential component of SEO, but it has its share of difficulties and complexities. It would help to avoid keyword stuffing, do local keyword research, use a mix of long-tail and short-tail keywords, concentrate on lucrative terms, and watch search trends to avoid common keyword errors and improve your keyword strategy

You should use a mix of long-tail and short-tail keywords to prevent common keyword mistakes. If you take this action, you will see an increase in rankings, traffic, and conversions.