Video Marketing Skyrocketing to Success


The post-COVID-19 digital marketing efforts of many industries, including retail, healthcare, construction, banking, telecom, financial services, and many others, are boosting figures across the board for marketing experts, with video leading the charge up. According to Salesforce’s 7th annual State of Marketing report, 66% of marketers expect revenue growth this year and beyond.

“Video is the star channel of 2021”

Salesforce’s report claims that “video is the star channel of 2021” and the medium is expected to top out digital marketing tactics for the foreseeable future. 94% of the more than 8,200 marketers polled by Salesforce said that they already use video or are planning in the near-future.

Another report by IdeaRocket has found that users spend 88% more time on a website that contains video, while landing page specialists Unbounce have noted that videos embedded on a landing page may increase conversions by 80%.

As brands rise to the challenge of creating engaging video content, advanced production techniques are winning out over others. With a timelapse photography camera, the evolution of a series of eye-popping events over time, invisible to the human eye, can be captured in a short video that unfolds in seconds.

The construction and property development industries is just one that has harnessed the potential of time lapse video-making for how effective it can be in compacting a major and dramatic construction project and promoting it for sale to prospective clients. Clients are able to see dramatic changes for themselves and become emotionally engaged and invested in the outcome.

Many months of hard work can be immortalized with time lapse photography, while the technology is also a valuable tool to monitor work sites. Naturally, there are any number of similar applications across many other industries that are now leaning on digital engagement for success.

Digital content creation market heading towards value of $38.2 billion by 2030

Further figures from IdeaRocket find that video content generates 1200% more shares on social media, a significant number when you consider that the global digital content creation market is heading towards a value of $38.2 billion by 2030, at a growth rate of 12%, according to a report from InsightSLICE.

Many industries have evolved self-service capabilities to create and scale videos without the huge costs in terms of money or time traditionally expected for video production. InsightSLICE’s report highlights that organizations that are driving home digital marketing strategies are benefiting from the burgeoning online traffic ushered in by COVID-19.

Further details from Saleforce reveal that 90% of marketers say that they have boosted their digital engagement efforts. 75% of them now work and collaborate from anywhere. The average web user watches about 206 videos per month, according to IdeaRocket, and, interestingly, 59% of business leaders say they prefer to watch a video about a specific topic rather than reading about it.