How to Produce Videos on a Budget


Regardless of your industry, you can likely benefit from incorporating a greater degree of video content into your marketing campaigns. Studies indicate that video marketing content tends to yield a substantial level of engagement when compared to other types of content. Researchers have also discovered that 95% of a message’s content is retained when a person views it as opposed to when someone reads it.

However, you may understandably be reluctant to produce video content because you suspect that doing so requires spending more than you can currently afford. That doesn’t necessarily need to be the case. There are many ways you can produce effective videos on a tight budget. The following tips will help:

Study Others

This is a basic tip, but it’s an important one. In the YouTube age, many who have successfully used video in their content marketing campaigns began doing so when they couldn’t spend much money on product expenses. You should thus watch the videos of figures you admire on YouTube and other such platforms who you suspect began producing said videos when they had small budgets. By taking notes carefully, you may pick up on tactics they leveraged to minimize their spending.

It’s also a good idea to download videos directly to your computer or mobile device via an app when possible. Doing so is key to ensuring you will have access to a video, even when you don’t have a reliable Internet connection.

Use the Best Apps

It’s wise to invest in the strongest technology you can justify purchasing when preparing to create videos. After all, even though we have been told throughout our lives not to judge a book by its cover, most of us still do so. A viewer will simply perceive your brand as being more professional and authoritative if your videos look impressive.

That said, it’s also worth noting that we live in a time when devices many of us already own can serve multiple purposes. For example, video production apps have allowed independent filmmakers to literally make award-winning movies that were filmed on iPhones. Look into your options to determine if such apps can also help you produce high-quality videos without spending much money.

Don’t Make Long Videos

This point highlights the importance of pre-production when creating affordable video content. Essentially, you have the chance to minimize your video production costs in a substantial way if you plan your video shoots thoroughly beforehand.

When writing the script for a content marketing video, strive to express as much valuable information as you can in the shortest amount of time. This can take discipline, but your hard work will pay off. Writing short but informative videos that require minimal shots and set-ups can help you efficiently film and edit videos that serve their purpose both for the viewer and for your brand.

That said, it’s important to remember that producing videos still requires a certain degree of skill and effort. You shouldn’t expect your videos to “wow” audiences right away. Instead, you should expect your video production and marketing talents to improve as you consistently apply these tips.