7 Reasons Why Explainer Videos Should Be In Your Digital Marketing Plan


Nowadays, every page on the internet is flooded with videos, specifically animated videos. Believe it not; almost every business is harnessing the power of videos. They believe that conveying the information in an innovative way will inspire the target audience to make an informed decision.

According to the statistics, 63% of the businesses are using videos out of which 82% believes it as one of the most vital parts of marketing strategy. Well! By starting a video-based campaign, you can easily improve your marketing plan and hit the business goals.

If you are still wondering why explainer videos are gaining a newfound sense of popularity, then you are in the right place. By diving into this article, you will get to know about various reasons for producing top-notch explainer videos for your business.

Seven Compelling Reasons to choose Explainer videos

Let’s begin….

#1- Grabs visitors attention

Indeed, grabbing the attention of people is one of the most challenging tasks. In this world of advertisement, organizations are using one way or the other to get a notice of people. Well! From all the strategies, an explainer video is one of the most powerful ways to get the attention of visitors. It raises the curiosity of the product/service that you want your audience to know more.
Remember, higher the number of visitors; more is the conversions and sales. With explainer videos, you can use impressive thumbnails that will further inspire the viewers to make a click.
Also, it’s customized titles and descriptions inspire the visitors to watch more.
So, make sure you create highly appealing explainer videos to grab the attention of the cold audience and increase the level of interest.

#2- High retention rate

Well! There is no point publishing and marketing the products/services if the people are unable to understand the concept and realize its importance. But with explainer videos, it becomes effortless to create user-friendly and easy to understand experiences, which will further allow the viewer to stick around the concept for longer.
Appealing and informative explainer videos not only help in sharing immensely valuable information but also allow viewers to retain the information for longer. According to the statistics, organizations sharing the information in the firm of visuals are 50% more retained as compared to long boring text.

Longer the information sticks to the viewer’s mind; more are the chances that they make a purchase. So, make sure you present the information in such a way that it restores in the customer’s mind.

#3- Increase engagement on different platforms

One of the other reasons why marketers are using explainer video is due to its flexibility. After creating an appealing and informative explainer video, you can publish it on different areas like website landing pages, social platforms, video platforms, etc. Every 1-2 minute explainer videos ensure to explain the product and increase the viewer engagement.

According to the statistics, 83% of the people who are using explainer videos on their homepage believe it as an effective marketing strategy.

Thus, to make your brand omnipresent and leave a positive impression on the minds of the visitors, start leveraging the power of explainer videos to the fullest.

#4- Explain product easily

No matter whether you want to explain a complex product to the audience, or want to launch a product/service, explainer videos will help you explain the concept more easily. As per the analysis, 98% of the people prefer watching explainer videos to learn the product/service.

Remember, once you are successful in making people understand your difficult concert easily, you can easily convert the visitor into a lead and then to a customer. It would not be wrong to consider explainer videos as a perfect combination of entertainment, simplicity and knowledge.

So, start creating excellent videos to get better results and stand out from the crowd.

#5- Affordable and effective

While implementing a new marketing strategy or campaign, almost every business owner thinks about the budget. If I am not wrong, you might be thinking, whether creating an explainer video is worth it? How much will it take to create an explainer video? And many more.

Indeed, you might have to spend a lot of money while producing HD promotional videos, but when it comes to an explainer video, you just need to spend a few dollars to get productive and engaging video—thinking how? There are various video production companies that will help you produce amazing videos without breaking the banks.

Super effective explainer videos will not only solve the confusion of customers but also inspire them to purchase your product. So, get ready to increase your conversions by producing appealing and effective videos.

#6- Improve Search engine ranking

Just think a moment, why organizations are putting their best efforts to improve their marketing? Just to rank their website in the top and generate more traffic. Well! That’s where explainer videos come into play.

Explainer videos not only increase the visitors time spent on the website but also gives you a better ranking on google. According to Moovly, the websites which include videos are 53 times more likely to show up on Google.

Always remember, the better you rank, the easier it becomes to achieve the targets. So, start sensing a positive message to the search engine by adding explainer videos in your digital marketing plan.

#7- Build trust and ROI

People watching videos are able to resonate more as compared to written content. With fantastic explainer videos, you can easily make an emotional connection with the audience, which further helps in building trust. Videos make the content accessible, engaging and trustworthy.

More the trust, better the conversions and sales. So, it’s time to make people know your products or services, instead of selling. According to the statistics, 57% of the people say that explainer videos give them more confidence to make a purchase. So, if you want to build confidence, ignite the emotions by producing and promoting it on the right platform at the right time.

Prefer reading- Your First Explainer Video: A Guide.

In a Nutshell
Hopefully, above-mentioned points are enough to make you realize why you should include explainer videos in your marketing plan.

Having an attractive and informative explainer video helps you improve your brand awareness, trust, productivity, better ranking and many more. It lets you make people understand the concept more clearly and in a small period of time.

So, what are you waiting for? Pull up your socks and proceed with an explainer video in your next marketing campaign. Still, if you want to share something more about explainer videos, don’t hesitate to add it in the comment section added below.