As humans become less sedentary with their use of technology, the importance of an intuitive and effective app has grown significantly for companies. In the past, it may have been acceptable to rely on a clear interface on a website to transmit information and services to consumers. The rise of smartphones and tablets has fostered a generation of consumers accustomed to being able to access their favourite companies wherever they are. Having a purposeful and…

The new age has come with many demands when it comes to how business is executed and what it takes to be successful in it. The internet has brought by a new and lucrative platform that transforms the whole world into one global village, hence, allowing most businesses to go international. However, for any business to get there, a few conditions must be met. One of the most important ones is having an online presence,…

Your brand is the face, the portrayed personality of your business, and a good brand is something that the consumer will connect with on an emotional level which will help your business become more visible and grow. So creating the right brand name is incredibly important, it could make or break your business. We’ve put together this list of 8 tips to help you create the perfect brand name. Keep it short There are a…

While some people tend to use the terms “brand” and “company” interchangeably, they are not the same thing. A company exists to provide a product or a service to a specific group of people. A brand is a company’s promise to deliver that product or service in a certain manner. With that said, identifying your brand elements is largely a matter of determining how you will go about accomplishing the latter and symbolizing it. To…

Are you facing website performance issues such as high bounce rates, low visitors time on site, fewer page visits per session and low conversions in Google Analytics even after investing a lot of dollars in search engine optimization? If yes, then you must have a look at the overall design and layout of your business website because if there is lack of basic web design principles, ittends to perform poorly in search engines. Appearance and…

Doing Business in The Information Age The advent of the internet has radically re-shaped the nature of consumerism and forever changed the way businesses operate and advertise. Competition in this global market has become fiercer than ever before; consumers everywhere are constantly inundated with products and advertisements – and they can decide what goods and services they want with just a few clicks. As many business owners know, it can be difficult to make a…

Data analysis has an undeniable role to play in today’s business operations. By studying the analyzed data, managers and department heads can detect loopholes as well as identify the strongholds of their business. As much as data is essential in efficiently running a business, unorganized or large amounts of data can be too challenging to comprehend and make actionable business strategies from. In most cases, business aspects like customer relationships or the product quality will…

However, sometimes and even with these three ingredients, we run into errors that torpedo the success of our content marketing strategies and leave us stranded in the middle of the ocean (of content marketing). Nobody is free of error, neither in life nor in content marketing, but it never hurts to know the faults that can spoil the party in this discipline. In this article, we review the most common errors in the universe of…