Once you start your business, there are various things you need to worry about. One of the many things is attracting customers. Merely creating a product is not enough. You must also market across various platforms. In the digitalized world of today, having a website is an essential step. Even to the novices, the idea of developing a website doesn’t seem easy. This is because it isn’t. There is so much you need to take…

User Experience – also referred to as UX – is very important to the failure or success of any product that is launched in the market. Over the years, UX has really been looked at from the angle of usability alone. Usability, in this case, being how easy it is to use a product. And while this is true and has remained so, it is not the only thing that is referred to when developers…

A broad strategy of being everywhere at the same time is fine for a huge brand with a substantial budget for marketing and a team of social media experts in a specialized department. But what should you do if you own a tiny, new brand with a limited spend or time to devote to marketing on social channels? What if most of your time is employed running your business and you don’t have spare money…

Whether your client has a small budget, you’re starting out and are trying to bootstrap your business, or are trying to save money during lean times, finding resources to help you design a logo on the cheap is important. While you may already have design software or typically pay for a subscription to an online program, it’s important to know what other options and resources are available to help you design and produce logos for…

Most of us can agree that the setting and layout of your office determines the quality of work you do. Therefore, if you work from home, full time or part time, you need to identify a specific room that you can call your office. This way you can work without distractions. Setting up a home office is not easy, but it is not rocket science either. The following tips should be sufficient to give you…

Lack of overall strategy and clear definition of success Most people realize the need for a site, but don’t understand what it can/should do for the company. And when they do have a goal, they don’t measure it. We’ll often ask people, “What are the objectives of your site?” Answers vary from “the site is supposed to provide information about our company and products”, or “the site is supposed to effectively convey our brand to…

If you’re an online brand or business then you’re well aware of how important it is to garner engagement on your posts. Not only does engagement help build your overall brand identity, but it also provides vital feedback to your and your team as well as keeps you in front of the Instagram algorithm (we’ll get further into this later on). Huge followings aren’t as important as they once were, engagement is key and we’re…

The fortunes of any website depend on a wide range of factors. Some of these are obvious, but among the less considered factors is the overall quality of a website. Not many web owners seem to realize it, but a well-designed website will present many more marketing opportunities than an amateurish one. Increase the Chances of Backlinks A well-designed website is far more likely to be linked to by other websites. After all, you wouldn’t…

To run a successful business, you do not only need to have motivation and drive, but you must also be a master multitasker. Having the ability to either perform or oversee multiple tasks as your company grows is an important skill every entrepreneur must have if they want to succeed. However – and this is true for all industries – not all the tasks you have to control are glamorous or interesting. The reality of…