Many business owners often underestimate the importance of website design for the success of their businesses. SEO specialists are also in no hurry to convince them because the position in search is not affected by the design of the site, so you can spend less time on this factor. However, a poor site design directly affects sales. The high-quality and pleasant-looking design stirs up the corresponding positive feelings of site visitors. The ugly and outdated site, on the contrary, makes users only wish to close the tab in the browser as soon as possible.
Design plays a particularly important role for the online store. If the look of the pages does not inspire, the buyer most likely will not make a purchase, which means that all efforts to attract such a visitor will be wasted.
How Can a Site Remake Improve Sales?
The website is one of the blocks that make up the business model of an entrepreneur. The task of a website developer is to do everything for this brick to perfectly perform the functions assigned to it. Some companies do not evaluate the importance of web design for their marketing strategy.
While most business owners ignore this, your website design can either create or ruin your marketing campaign. While your marketing campaign can easily grab people’s attention, your web design will determine whether they buy or not. According to research, almost 75% of visitors judge a business by its design. So, using the custom web design services for updating your webpage provides some benefits:
– improving customer’s loyalty and attracting new clients;
– improving the conversion figures;
– growth of the general sales rate;
– decreasing failure rate and better behavioral factors;
– following the latest design trends and up-to-date layouts;
– improving the website structure, etc.
All this is crucial for projects connected with online shopping. All the costs will be more than recouped by increasing business profits, which will be especially noticeable in the long run.
Basic Criteria for Site Redesign
If you want your website to generate sales, the attractiveness of a resource alone won’t be enough. Other criteria are also crucial – convenience, ease of use, and a competent structure. Making a website just like that is much more difficult than just drawing a nice-looking picture.
Of course, it is not just the design that affects conversion. Marketing and technical aspects are equally important for creating an effective landing page, online store, or corporate website. But the design accompanies the buyer/user at every stage of their journey through the site. Therefore, every web designer must understand their responsibility in the process of developing a resource.
Convenience is an essential aspect that must be carefully considered. There is no point in launching a website if the user cannot make basic interactions with it. For example, leave contacts, go to a certain section, or find a search bar. Therefore, when creating a site, one should remember that it should not only be appealing but also easy to perceive and use.
Another key factor that significantly affects sales is the resource’s adaptability because today 58% of users access the Internet from mobile devices. A non-responsive resource is a sales killer. Without the mobile version, the page is displayed incorrectly on small screens of smartphones, it is extremely difficult to interact with the content, and, as a result, to buy something.
These are the basic criteria that influence user behavior on the site and increase brand loyalty. And the impression your product will make on the audience depends on these criteria: how high-end and high-quality or cheap and second-rate it is.
Web Design Selling Rules
Now we have come to the most interesting thing: what makes the design successful, and what components must be present on the site if you want it to work and help boost Internet sales.
Navigation is a kind of sitemap. It tells users on which page they will find the information they need. Think over the structure of both the entire site and individual pages. Do not overload the menu with unnecessary elements and try to group pages if possible. As you navigate, put yourself in the user’s shoes. Ask yourself:
– What would you like to see first?
– Is it easy for you to find this or that section?
– How easy is it to make a purchase/order on the website?
– What may you have difficulty with?
– Visual elements
All visual elements must, first of all, adhere to the corporate identity, which is desirable to develop even before the design of the web resource. Visual elements are firmly embedded in the mind of the user and in the future are associated with a certain company. Therefore, it is necessary to create the right image from the very beginning.
– Ease of content perception
Today, when users scan a website fluently, information should be presented in the simplest format possible. A small amount of structured text and enough space between them will allow the user’s eyes to rest.
Most often, company websites contain the same usability errors, based on which you can create a list of tips:
– Place key elements and information on the left side of the screen. Most users scan content on websites in the same way as when reading books – from left to right and top to bottom.
– Reduce the number of useless page clicks that lead to the targeted action. There should be no more than 3-4 steps between the user and the sale.
– Links on the site should be clickable, and the buttons should lead to the correct forms.
– Add a thank you popup that should appear after the user completes the application form.
Web design is not a panacea. It will not fix a bad product or solve the company’s internal problems.
Focus primarily on your customers, their “pain” and desires, because this is the only way to increase conversion.