Category: ARTICLES

Whether you have an online store selling wristbands or you own a gym, you might need a fitness app. With the right app in place, you can promote your brand in a way that’s crucial …

Google Analytics presents an extremely powerful tool for digital marketers. Mastering the GA dashboard may initially take some time. It is a powerhouse of excellent analytical features and offers a lot of possibilities for marketers. …

Having reliable information about your users is essential for improving your business. Without this information, you’re making decisions based on assumptions rather than facts. It’s for this reason that the businesses that have the best …

Having a business presence is an essential part of any development process, and branding is vital for establishing your business in the market you want to be in. Your brand identity is you as a …

You may be a designer or a developer par excellence, but that doesn’t guarantee success as a freelancer. It’s because freelancing demands much more from you than merely being good at your job. You need …

The Portable Document Format (or PDF) was launched in 1991 as an alternative to heavy word processors, with a wide range of versions that made life quite miserable for users when it came to file sharing. …

Software development is an industry that never seems to sleep and is always full of opportunities for ambitious entrepreneurs. It will always be relevant, as today’s digital age is all about taking advantage of apps …

The App Store is laden with thousands of apps for us to download, some more helpful than others. So what do you do when you’ve got a multi-million dollar app idea that you know could …

One tried and proven way to increase your bottom line is to increase the prospects you can convert into customers. Your audience may be aware of what you are doing, but if they haven’t actually …

As a small business, you’re always looking for ways to reach your target consumer and maintain consistent growth. It’s well known that a mixture of a high-quality website, a recognisable brand voice and a solid …