If you dabble in photo editing, you must have used Adobe Photoshop – once or twice at the very least, if not a whole lot more. It’s been the industry standard for decades after all, deservedly or not. While Photoshop provides robust editing tools and a plethora of features, it’s too overwhelming for new users. It has a steep learning curve and isn’t worth the time investment – especially for people who need to edit…

Over the past couple of years, UX design is all that everybody in web design and marketing communities has been buzzing about. That’s because plenty of statistics shows it can have great potential in raising a website’s conversion rate and bring huge returns.  Don’t believe us? Here’s what UX design statistics say:   – On average, for every $1 invested in UX, businesses can get up to $100 in return, meaning a whopping ROI of…

Do you want to give your e-commerce business a competitive edge over other companies in your industry? Data scraping (sometimes called web scraping or web harvesting) can help you achieve just that. In fact, there are many different ways in which data scraping can help you improve performance and grow revenue. You can acquire data by building a custom scraper or using third-party providers like SERPMaster. For example, you can scrape competitor data to identify…

The online world is the gateway to success for the vast majority of businesses. Many wouldn’t survive without the easy access to clients, potential as well as existing, as well as the simplicity of being able to share content, reach out, and the open-all-hours possibilities. Being in touch with the other side of the world is no longer the challenge it previously was. In fact, in global markets, many businesses employ people from all corners…

In the business world, appearances matter a lot. How a company’s website looks can have a big impact on the digital customer experience. If you’ve ever left a website because of a confusing layout, strange image choices, or even slow loading times, then you know just how important web design can be to converting leads and closing sales. However, managing a website design project from start to finish can be quite challenging for many business…

No two businesses, marketing campaigns, or individual blog posts are the same. Indeed, business leaders often have very different motivations for creating marketing content. Yet, at the end of the day, all marketing content should accomplish certain goals. While each effective piece of marketing content may contain unique information, the best blogs and social media posts manage to achieve the same targets of engagement and conversion. To that end, today we’ll list the four hallmarks…

In the digital age, there are many ways to draw the attention of potential customers to a company’s products or services. As a rule, business owners give preference to advertising on the web, marketing email campaigns, and ads in popular print media. And the distribution of leaflets and flyers to mailboxes is often not seen as an effective approach to increasing sales. And it is a big mistake. After all, statistics show that this method…

You can become a social media influencer if you work hard at it. However, not everyone may be aware of what they need to do to become a SM influencer. Probably we need to ask ourselves who social media influencers are. You may also want to learn how to get more followers on Instagram for you to become a better social media influencer. Who are social media influencers? These are people who have established a…

Attaining a contract is one of the best things that can happen to an innovator. Here, you get to work with different clients that have different needs. Therefore, you have to ensure that you convince them of your capability and outlining expectations in a written document is a smart move to make. This is through marketing your services through all platforms available. In this case, a graphic designer deals with creating elements that involve websites…

If you love to travel, you know that one of the best tips for the ultimate California road trip is to plan ahead. It can be tempting to leave your hotel and do some spur-of-the-moment shopping, but you might not realize that leaving early could cost you some time and money. Planning your trip ahead of time can help you avoid any last minute hassles, as well as save you some money. But did you…